What is included with this book?
Introduction vii
1 Defi ne your business 1
Step 1: The free web tools.
2 Local directories 15
3 Social media 30
4 Blogging platforms 42
Step 2: The name.
5 What’s in a name? 61
6 Types of domain 71
7 Choosing a registrar 81
Step 3: The technology.
8 Hosting your site 93
9 Site platforms 105
Step 4: The look.
10 Designing a website 121
11 The content 136
12 Payment options 146
13 Tracking progress 156
Step 5: Getting your name out.
14 Search engine optimisation 171
15 Paid advertising 184
Step 6: Creating fans and customers.
16 Social media rules 201
17 Staying in touch 210
Step 7: Staying relevant.
18 Ongoing maintenance 227
19 Future opportunities 236
Appendix A: Getting Australian Business Online 242
Appendix B: Choosing a consultant 253
Jargon buster 257
Index 261
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.