E-Business and E-Commerce Management : Strategy, Implementation and Practice

by Chaffey, Dave

• ISBN13: 9780273707523
• ISBN10: 0273707523
• Edition: 4th
• Format: Paperback
• Copyright: 2009-01-01
• Publisher: Prentice Hall

Summary

"This book provides the most versatile introduction to E-Business and E-Commerce available. It is understandable by MBA, Masters and undergraduate students alike. It targets students who struggle with technology and converts them into people who aspire to work in the industry."- Ben Clegg - Aston Business SchoolI strongly recommend 'E-Business & E-Commerce Management' to my students. It covers a wide range of e-business applications, offers a valuable selection of real-world cases and provides a bank of online resources that really help students to get the most from their course. - Jenny Backhouse - University of New South Wales, Australia"This is by far the best coverage on the subject and the companion website is unparalleled." - Marc Macaluso - Purdue University Calumet, USA Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for it's cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level. New to this edition: Extended coverage of security issues, e-government and wireless and mobile technologies. New and improved case studies from a wide variety of businesses and regions. Extensive online support materials and case studies, activities and exercises in the book support teaching and involve students in the learning process. "An extremely useful and readable text. It is highly adaptable and the range of lecturer support material is very extensive." - Alan Phelan - Worcester University "In my view this is the most authoritative and well-structured book for both teachers and students at this level." - Gerry Rogers - EdExcel (author of BTEC national certificate) (NB: Ben Clegg and Jenny Backhouse endorsements approved)

Table of Contents

Preface and Guided Tour

Acknowledgements

Introduction

Introduction to e-business and e-commerce

E-Commerce Fundamentals

E-business Infrastructure

E-environment

Strategy And Applications

E-business Strategy

Supply Chain Management

E-procurement

E-marketing

Customer Relationship Management

Implementation

Change Management

Analysis and Design

Implementation and Maintenance

Glossary

IndexNB: possible new chapter on Security

Table of Contents provided by Publisher. All Rights Reserved.