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9780273719601

E-Business and E-Commerce Management : Strategy, Implementation and Practice

by
  • ISBN13:

    9780273719601

  • ISBN10:

    0273719602

  • Edition: 4th
  • Format: Paperback
  • Copyright: 2009-01-01
  • Publisher: Prentice Hall
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List Price: $162.67

Summary

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Table of Contents

Preface and Guided Tour
Acknowledgements
Introduction
Introduction to e-business and e-commerce
E-commerce fundamentals
E-business infrastructure
E-environment
Strategy and Applications
E-business strategy
Supply chain management
E-procurement
E-marketing
Customer relationship management
Implementation
Change management
Analysis and design
Implementation and maintenance
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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