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9780415255950

e-Business Fundamentals

by ;
  • ISBN13:

    9780415255950

  • ISBN10:

    0415255953

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2003-07-25
  • Publisher: Routledge

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Summary

eBusiness Fundamentalsgives a broad overview of key eBusiness issues from both managerial and technical perspectives by introducing issues of marketing, human resource management, ethics, operations management, law, the eBusiness environment, web site design and computing basics. Each chapter has been written by a specialist. Throughout the text there are activities, 'think-points' and questions with indicative feedback to test understanding and provide an inclusive learning experience. The accompanying online resources will update the text with additional case studies and links to web based material. This text will be invaluable to students on eBusiness courses but also to students taking modules in eBusiness as part of traditional degrees in Business, Marketing, Computing and Information Systems.

Table of Contents

List of illustrations
vi
List of contributors
vii
Preface xi
Acknowledgements xiii
List of abbreviations
xiv
Part I Introduction
1(10)
Organizations in the Electronic Age
3(8)
Paul Jackson
Peter M. Eckersley
Part II Getting started
11(54)
The business environment for e-Commerce
13(30)
Leslie Budd
Fintan Clear
e-Commerce technology
43(22)
Nandish V. Patel
Part III The difference e-Business tools can make
65(66)
Organizational considerations for e-Business
67(34)
Lisa Harris
Nelarine Cornelius
Using marketing databases in e-Business
101(30)
Michael Collins
Part IV The boundaries of e-Business
131(94)
The ethics environment for e-Business
133(19)
Laura J. Spence
e-Business and the law
152(39)
Dave Wadsworth
e-Commerce: a global overview
191(34)
Geraldine T. Cohen
Part V The public sector
225(34)
e-Government
227(32)
Noah Curthoys
Peter M. Eckersley
Paul Jackson
Index 259

Supplemental Materials

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