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9780203402467

E-business Fundamentals

by ; ;
  • ISBN13:

    9780203402467

  • ISBN10:

    0203402464

  • Copyright: 2003-12-16
  • Publisher: Taylor & Francis

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Summary

A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.

Table of Contents

Introduction
The Business Environment for e-Commerce
e-Commerce Technology
Organisational Considerations for e-Business
Using Marketing Databases in e-Business
The Ethics Environment for e-Business
e-Business and the Law
e-Commerce: A Global Overview
e-Government
Table of Contents provided by Publisher. All Rights Reserved.

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