E-Business@Print : Internet-Based Services and Processes

by Konig, Anne

• ISBN13: 9783540235613
• ISBN10: 3540235612
• Format: Hardcover
• Copyright: 2005-08-30
• Publisher: Textstream

Summary

The Internet has created new business areas for the graphic arts industry: Information is formatted to be published both on paper and on-line and new forms of cooperation with customers and co-producers develop. The author gives a broad review of new services and processes, the Internet has made possible. The reader gains insight into the existing diversity of notions and concepts. Various examples shed light on specific applications such as online editing systems, Web-based project management tools, and online-tracking of print processes. Two viewpoints are being considered: The viewpoint of the entrepreneur who introduces electronic business concepts to optimize the company's processes, and the viewpoint of the service provider supplying e-business services. The book enables business executives to make sound decisions on which solution promises the maximum benefit to respond to specific business challenges. Thus it is an indispensable guide for business executives in the graphic arts industry.

Table of Contents

1 New Products and Services	5	(24)
1.1 Concentrate on Print or Develop into a Cross-media Service Provider - a Strategic Decision	5	(4)
1.2 Developing and Maintaining a Website	9	(3)
1.3 Setting up and Expanding Databases and Safeguarding Availability Using Media Asset Management Systems	12	(3)
1.4 Database Publishing - Production from Databases	15	(4)
1.5 Selecting, Installing and Using Content Management Systems	19	(3)
1.6 Integration of E-commerce Systems	22	(2)
1.7 Development of E-learning Applications	24	(1)
1.8 Supplying Quality Assurance as a Service	25	(4)
2 Enhancing Process Efficiency by Integrating Customers in Production	29	(48)
2.1 Standard Data Formats - The Prerequisite for Networked Production	31	(5)
2.1.1 PDF/X-3 - The Technical Workflow Standard	32	(1)
2.1.2 JDF - On the Way to Becoming a Standard in Networked Production	33	(2)
2.1.3 XML - The Standard in E-business	35	(1)
2.2 Process Efficiency Through Self-service The Self-directed Customer	36	(25)
2.2.1 Online Calculation - No Sales Team Can Match the Speed of the Customer	38	(1)
2.2.2 Online Order Placement	39	(1)
2.2.3 Online Preflight Checks	40	(2)
2.2.4 Modifying Data and Approving Soft Proofs - The Key Principle of Web Printing	42	(2)
2.2.5 Order Tracking by the Customer	44	(2)
2.2.6 Quotation and Order Archiving	46	(2)
2.2.7 Warehouse Requisitioning Systems	48	(1)
2.2.8 Online Ordering Systems	49	(11)
2.2.8.1 Special Applications for Standard Printed Matter Example: ColorK Graphics, Florida	50	(1)
2.2:8.2 Customized Online Ordering System, Illustrated Using the Example of PSH iWay Prime - Integration Right up to the Printing Press	50	(5)
2.2.8.3 Customized Online Ordering System Using the Example of PrintVis - Integration into Business Management Systems	55	(1)
2.2.8.4 Corporate Design Portal Using the Example of Adam Opel AG	56	(4)
2.2.9 Procedure for Introducing Self-directed Customer Systems	60	(1)
2.3 Process Efficiency Through Cooperation - The Customer as a Co-producer	61	(16)
2.3.1 Changes and Approvals	61	(5)
2.3.1.1 Changes and Approvals in the PDF Document	61	(2)
2.3.1.2 Modifications and Approvals Within the Team - Example of Synapse Insite	63	(3)
2.3.2 Online Editing Systems - The Example of Stream Guide Web	66	(5)
2.3.3 Remote Proofing	71	(6)
3 E-business for Buyers	77	(10)
3.1 Procurement Processes at the Customer's and the Potential for E-procurement	77	(3)
3.2 Online Market Places - Selling via Print Brokers	80	(3)
3.3 Order Management Systems - for Greater Purchasing Efficiency	83	(4)
3.3.1 Selecting Suppliers	84	(1)
3.3.2 Order Processing	85	(2)
4 E-business for Printshops	87	(22)
4.1 Marketing and Sales	87	(11)
4.1.1 Your Own Website - Winning New Customers and Retaining Old Ones	88	(5)
4.1.1.1 Contents of the Website	88	(4)
4.1.1.2 E-marketing	92	(1)
4.1.2 Invitations to Bid - Addressing Customers Without Contacting Them	93	(2)
4.1.3 Reverse Auctions - Printing at Any Price?	95	(3)
4.2 Procurement	98	(11)
4.2.1 Buying Paper	99	(3)
4.2.1.1 The Electronic Supply Process with PapierLinx. - Customized Prices, Availability and Delivery Dates at a Click	99	(1)
4.2.1.2 Market Place for Paper Procurement - Illustrated by CN Papiervertriebs GmbH	100	(2)
4.2.2 Inks - Illustrated by BASF Drucksysteme	102	(1)
4.2.3 Image, Text, Graphics etc	103	(3)
4.2.4 Production Partners - How to Find New Suppliers and Freelancers	106	(3)
5 Conclusion	109	(2)
6 Glossary	111	(8)
Subject index	119