E-Commerce : Business, Technology, Society

by Laudon, Kenneth; Traver, Carol

• ISBN13: 9780131735163
• ISBN10: 0131735160
• Edition: 3rd
• Format: Hardcover
• Copyright: 2007-01-01
• Publisher: Prentice Hall

Summary

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Author Biography

Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology Carol Guercio Traver is General Counsel and Vice President of Business Development at Azimuth Interactive, Inc.

Table of Contents

Introduction to E-commerce
The Revolution is Just Beginning	p. 2
Learning Objectives	p. 2
Amazon at 10: Profitable at Last	p. 3
E-commerce: The Revolution Is Just Beginning	p. 7
E-commerce: A Brief History	p. 27
Understanding E-commerce: Organizing Themes	p. 38
Case Study: P2P Networks Continue to Rock, But For How Long?	p. 45
Review	p. 49
Key Concepts	p. 49
Questions	p. 52
Projects	p. 53
Web Site Resources	p. 53
E-commerce Business Models and Concepts	p. 54
Learning Objectives	p. 54
Online Groceries: Up from the Embers	p. 55
E-commerce Business Models	p. 58
Major Business-to-Consumer (B2C) Business Models	p. 68
Major Business-to-Business (B2B) Business Models	p. 77
Business Models in Emerging E-commerce Areas	p. 83
How the Internet and the Web Change Business: Strategy, Structure and Process	p. 87
Case Study: Priceline.com and the Search for a Business Model that Works	p. 100
Review	p. 103
Key Concepts	p. 103
Questions	p. 105
Projects	p. 106
Web Site Resources	p. 107
Technology Infrastructure for E-commerce
The Internet and World Wide Web: E-commerce Infrastructure	p. 110
Learning Objectives	p. 110
Web 2.0: Mashups Prople New Web Services	p. 111
The Internet: Technology Background	p. 114
The Internet Today	p. 130
Internet II: The Future Infrastructure	p. 140
The World Wide Web	p. 157
The Internet and the Web: Features	p. 166
Case Study: Akamai Technologies: The Web's Content Distributor	p. 181
Review	p. 184
Key Concepts	p. 184
Questions	p. 188
Projects	p. 189
Web Site Resources	p. 189
Building an E-commerce Web Site	p. 190
Learning Objectives	p. 190
Right-Sizing a Web Site?	p. 191
Building an E-commerce Web Site: A Systematic Approach	p. 193
Choosing Server Software	p. 206
Choosing the Hardware for an E-commerce Site	p. 216
Other E-commerce Site Tools	p. 224
Case Study: REI: Multi-channel Champ Rebuilds Web Site	p. 234
Review	p. 239
Key Concepts	p. 239
Questions	p. 242
Projects	p. 242
Web Site Resources	p. 243
Security and Encryption	p. 244
Learning Objectives	p. 244
The Merchant Pays	p. 245
The E-commerce Security Environment	p. 248
Security Threats in the E-commerce Environment	p. 256
Technology Solutions	p. 268
Policies, Procedures, and Laws	p. 285
Case Study: VeriSign - The Web's Security Blanket	p. 294
Review	p. 297
Key Concepts	p. 297
Questions	p. 301
Projects	p. 302
Web Site Resources	p. 302
E-commerce Payment Systems	p. 304
Learning Objectives	p. 304
PayPal: The Money's in the E-mail	p. 305
Payment Systems	p. 308
Credit Card E-commerce Transactions	p. 315
E-commerce Digital Payment Systems in the B2C Arena	p. 320
Electronic Billing Presentment and Payment	p. 337
B2B Payment Systems	p. 342
Case Study: CheckFree - On Top of Electronic Billing	p. 345
Review	p. 348
Key Concepts	p. 348
Questions	p. 351
Projects	p. 351
Web Site Resources	p. 352
Business Concepts and Social Issues
E-commerce Marketing Concepts	p. 354
Learning Objectives	p. 354
Netflix Develops and Defends Its Brand	p. 355
Consumers Online: The Internet Audience and Consumer Behavior	p. 358
Basic Marketing Concepts	p. 378
Internet Marketing Technologies	p. 387
B2C and B2B E-commerce Marketing and Branding Strategies	p. 404
Online Market Research: Knowing Your Customer	p. 421
Case Study: Liquidation.com: B2B Marketing Basics on a Budget	p. 426
Review	p. 430
Key Concepts	p. 432
Questions	p. 433
Projects	p. 434
Web Site Resources	p. 435
E-commerce Marketing Communications	p. 436
Learning Objectives	p. 436
ESPN Motion: Targeting the 18 - to - 34 Males	p. 437
Marketing Communications	p. 440
Understanding the Costs and Benefits of Online Marketing Communications	p. 468
The Web Site as a Marketing Communications Tool	p. 481
Case Study: Adware, Spyware, Ad Bombs, Ambush Marketing, and Customer Hijacking: Invasive Marketing Techniques Grow on the Web	p. 488
Review	p. 492
Key Concepts	p. 492
Questions	p. 495
Projects	p. 495
Web Site Resources	p. 496
Ethical, Social, and Political Issues in E-commerce	p. 498
Learning Objectives	p. 498
Warez Hackers End up in the Slammer	p. 499
Understanding Ethical, Social, and Political Issues in E-commerce	p. 501
Privacy and Information Rights	p. 508
Intellectual Property Rights	p. 530
Governance	p. 547
Public Safety and Welfare	p. 552
Case Study: Print the Library [Online]: Is Google Playing Fair, or Just Out to Make a Buck?	p. 558
Review	p. 561
Key Concepts	p. 561
Questions	p. 565
Projects	p. 565
Web Site Resources	p. 567
E-commerce in Action
Retailing on the Web	p. 570
Learning Objectives	p. 570
Blue Nile Sparkles For Your Cleopatra	p. 571
The Retail Sector	p. 574
Analyzing the Viability of Online Firms	p. 585
E-commerce in Action: E-tailing Business Models	p. 590
Some Common Themes in Online Retailing	p. 604
Case Study: L.L. Bean-Scaling the E-commerce Mountain	p. 608
Review	p. 612
Key Concepts	p. 612
Questions	p. 615
Projects	p. 616
Web Site Resources	p. 617
Online Service Industries	p. 618
Learning Objectives	p. 618
NetBank Expands: The Future of Branchless Banking	p. 619
The Service Sector: Offline and Online	p. 621
Online Financial Services	p. 623
Online Travel Services	p. 650
Career Services	p. 663
Case Study: IAC/InterActiveCorp: Online Services Conglomerate	p. 668
Review	p. 672
Key Concepts	p. 672
Questions	p. 676
Projects	p. 677
Web Site Resources	p. 677
B2B E-commerce: Supply Chain Management and Collaborative Commerce	p. 678
Learning Objectives	p. 678
Volkswagen Builds Its B2B Net Marketplace	p. 679
B2B E-commerce and Supply Chain Management	p. 681
Net Marketplaces	p. 702
Private Industrial Networks	p. 721
Case Study: Siemens Clicks with Click2procure	p. 732
Review	p. 735
Key Concepts	p. 735
Questions	p. 739
Projects	p. 740
Web Site Resources	p. 741
Auctions, Portals, and Communities	p. 742
Learning Objectives	p. 742
Auction Fever	p. 743
Auctions	p. 745
E-commerce Portals	p. 775
Online Communities	p. 788
Case Study: iVillage Discovers the Path to Success	p. 799
Review	p. 803
Key Concepts	p. 803
Questions	p. 808
Projects	p. 809
Web Site Resources	p. 809
Online Content Providers: Digital Media	p. 810
Learning Objectives	p. 810
The Wall Street Journal Online	p. 811
Online Content	p. 813
The Online Publishing Industry: Newspapers, Books, and Magazines	p. 829
The Online Entertainment Industry	p. 857
Case Study: AOL and Google Together	p. 868
Review	p. 872
Key Concepts	p. 872
Questions	p. 878
Projects	p. 878
Web Site Resources	p. 879
References	p. R-1
Index	p. I-1
Credits	p. C-1
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