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9780415258340

E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience

by ;
  • ISBN13:

    9780415258340

  • ISBN10:

    0415258340

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2002-12-05
  • Publisher: CRC Press

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Summary

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

Author Biography

Dr David Travis is an international usability consultant, writer and trainer. He specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television

Table of Contents

List of figures
ix
List of tables
xi
Preface xii
Acknowledgements xv
Introduction
1(7)
Is your site customer centred?
8(5)
PART I Analyse the opportunity 13(22)
Identify the stakeholders
15(6)
Write the site mandate
21(7)
Segment the market
28(7)
PART II Build the context of use 35(36)
Build customer profiles
37(18)
Build environment profiles
55(6)
Build task profiles
61(10)
PART III Create the user experience 71(82)
Agree key performance indicators
73(13)
Develop the information architecture
86(12)
Lay out the screens
98(20)
Evaluate usability
118(35)
PART IV Track real-world usage and continuously improve the site 153(12)
Track real-world usage and continuously improve the site
155(8)
What now?
163(2)
Appendices 165(11)
Index 176

Supplemental Materials

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