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9780415458672

An Economic History of Film

by ;
  • ISBN13:

    9780415458672

  • ISBN10:

    0415458676

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2007-11-12
  • Publisher: Routledge

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Summary

The economics of movies has been curiously under explored until now. This intelligent, readable book with contributions from the leading experts in the area, is a huge step forward in our understanding of this important topic.

Table of Contents

1. Introduction 2. The Emergence of Film as a Commodity in Great Britain John Sedgwick 3. Hollywood's success in international markets during the silent period Gerben Bakker 4. How Films Became Branded Products Gerben Bakker 5. Revenue-sharing in Movie Exhibition and the Arrival of Sound F. Andrew Hanssen 6. The Block-Booking of Films Re-examined F. Andrew Hanssen 7. The Risk Environment of Film-Making in Hollywood during the 1930s Michael Pokorny and John Sedgwick 8. Profit-Sharing Contracts in Hollywood: Evolution and Analysis Mark Weinstein 9. Product Differentiation at the Movies: Hollywood, 1946-1965 John Sedgwick 10. Maybe Hollywood Knows Something: Risk Strategies and Movie Production in the 1990s Michael Pokorny 11. Understanding Hollywood's Organization and Continuing Success Keith Acheson and Christopher J. Maule

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