Economics plus MyEconLab

by Leeds, Michael A.; von Allmen, Peter; Schiming, Richard C.

• ISBN13: 9780321278968
• ISBN10: 0321278968
• Format: Hardcover
• Copyright: 2006-01-01
• Publisher: Addison Wesley

Summary

Economicsoffers a novel approach to the principles of economics course based on three principles:Ongoing assessment is an essential component of the learning process;Students/Readersunderstandconcepts better when they are presented in the context of engaging stories; Students/Readersremembermore when they connect concepts to what they see or read in the news and what they experience in their every day life.

Table of Contents

Introduction

Economics: The Science of Everyday Life

Example Registering for Class on the First Day of the Semester

Efficiency and Allocation in the Global Economy

Example U.S Spending on Military Build-up and Healthcare

The American Economy in a Global Setting

Example Ups and Downs of Pittsburgh's Steel Industry

Introduction to the Demand and Supply Framework

Example Market for Coffee in Burlington, Vermont

Elasticity

Example Lunchtime Market for Fast Food

Market Efficiency and Government Intervention

Example Buying a Laptop Computer for College

The Role of Consumers and Firms

Consumer Behavior

EXAMPLE Spending Money on Pizza or CDs

Firm Production and Cost

EXAMPLE Guitar Production in Nashville, TN

Market Structure, Pricing, and Public Policy

Perfect Competition

EXAMPLE Pike Place Market and the Seattle Salmon Business

Monopoly

Example Major League Baseball and an Atlanta Braves game

Monopolistic Competition and Product Differentiation

Example Philly Cheese Steak Industry

Oligopoly

Example Video Game Console Industry

Antitrust, Regulation, and Deregulation

Example Ticketmaster as a Monopoly

Resource Markets, Market Failure and Public Goods

Firms and Financial Markets

Example Google's Rise to Prominence

Labor Markets

Example MP3 Carrying Case Manufacturer

Poverty and the Distribution of Income

Example Oprah Winfrey's Career

Market Failure and Public Goods

Example The Chesapeake Bay's Endangered Natural Resources

Measuring Macroeconomic Health

Unemployment and Employment

Example Unemployed College Grad in the San Francisco Job Market

Inflation and Prices

Example Hyperinflation in Germany During the 1920's

GDP and the Business Cycle

Example Buying American: Toyota Matrix or Ford Focus

The Aggregate Demand, Aggregate Supply, and Fiscal Policy

Aggregate Demand/Aggregate Supply: The Basic Model

Example Comparison of Macroeconomics Outcomes After the Vietnam War and Gulf Wars

From Short-Run to Long-Run Equilibrium: The Model in Action

Example Comparative Performance of Various Economies

The Role of Aggregate Demand in the Short-Run

Example Hollywood's Fascination with the Great Depression

Fiscal Policy

Example "Blame Game" Over the Health of the Economy During Presidential Elections

The Federal Budget and the National Debt

Example Spiraling U.S. National Debt

Money and Monetary Policy

Basics of Money and Banking

Example Private Currency in Ithaca, New York

Money Creation and Monetary Policy

Example Federal Reserve Actions to Stabilize the U.S. Economy in the Wakeof the 9/11 Terrorist Attacks

Money in the Macroeconomy

Example Federal Reserve Doubles M1 Money Supply

Long-Run Economic Health

Long-Run Implications of Macroeconomic Policy

Example Debate Over Active versus Passive Stabilizatoin Policies in Response to the 2001 Recession

Economic Growth

Example Comparing the U.S. and Mexican Economies

International Trade and Finance

International Trade

Example Anti-globalization Protesters at the WTO Meeting in Seattle, WA

International Finance

Example The Argentine Financial Crisis

Table of Contents provided by Publisher. All Rights Reserved.