Economics : Principles and Applications and Tools with MyEconLab and EBook 2-Sem Student Access Package

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  • Edition: 5th
  • Format: Paperback
  • Copyright: 2010-01-01
  • Publisher: Prentice Hall
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This modern, Micro first book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables readers to better visualize and truly understand the difference between these 2 fundamental concepts. Its hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.

Table of Contents

Introduction and Key Principles
Introduction: What is Economics?
Appendix: Using Graphs & Percentages
Key Principles of Economics
Exchange and Markets
Demand, Supply, and Market Equilibrium
The Basic Concepts in Macroeconomics
Measuring a Nation's Production and Income
Unemployment and Inflation
The Economy in the Long Run
The Economy at Full Employment
Why Do Economies Grow?
Appendix: A Model of Capital Deepening
Economic Fluctuations and Fiscal Policy
Fiscal Policy
The Income Expenditure Model
Appendix: Formulas for Equilibrium Income & the Multiplier
Investment and Financial Markets
Money, Banking, and Monetary Policy
Money and the Banking System
Appendix: Formula for Deposit Creation
The Federal Reserve and Monetary Policy
Inflation, Unemployment, and Economic Policy
Modern Macroeconomics: From the Short Run to the Long Run
The Dynamics of Inflation and Unemployment
Macroeconomic Policy Debates
The International Economy
International Trade and Public Policy
The World of International Finance
A Closer Look at Demand and Supply
Elasticity: A Measure of Responsiveness
Market Efficiency and Government Intervention
Consumer Choice with Utility Theory
Appendix: Consumer Choice with Indifference Curves
Market Structures and Pricing
Production Technology and Cost
Perfect Competition: Short Run and Long Run
Monopoly and Price Discrimination
Market Entry and Monopolistic Competition
Oligopoly and Strategic Behavior
Controlling Market Power: Antitrust and Regulation
Externalities and Information
Imperfect Information and Disappearing Markets
Public Goods, Taxes, and Public Choice
External Costs and Environmental Policy
The Labor Market and Income Distribution
The Labor Market, Income, and Poverty
Unions, Monopsony, and Imperfect Information
Table of Contents provided by Publisher. All Rights Reserved.

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