Wie Economics of Strategy, International Edition

by Besanko, David; Dranove, David; Shanley, Mark; Schaefer, Scott

• ISBN13: 9780471448976
• ISBN10: 0471448974
• Edition: 3rd
• Format: Hardcover
• Copyright: 2004-06-01
• Publisher: John Wiley & Sons Inc

Summary

Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. New co-author Scott Schaefer adds his expertise on organizational economics New chapters on performance evaluation and strategic fit Hundreds of examples ground theory in the everyday activities of the firm and show how the economic principles of strategy actually work A unique, modern treatment of topics

Table of Contents

Introduction: Strategy and Economics

Primer: Economic Concepts for Strategy

Firm Boundaries

The Evolution of the Modern Firm

The Horizontal Boundaries of the Firm: Economies of Scale and Scope

The Vertical Boundaries of the Firm

Organizing Vertical Boundaries: Vertical Integration and Its Alternatives

Diversification

Market and Competitive Analysis

Competitors and Competition

Strategic Commitment

The Dynamics of Pricing Rivalry

Entry and Exit

Industry Analysis

Strategic Position and Dynamics

Strategic Positioning for Competitive Advantage

Sustaining Competitive Advantage

The Origins of Competitive Advantage: Innovation, Evolution, and Environment

Agency and Performance Measurement

Internal Organization.a

Incentives in Firms

Strategy and Structure

Environment, Power, and Culture

Strategy and the General Manager

Glossary

Name

Index Subject

Index

Table of Contents provided by Publisher. All Rights Reserved.