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9780471212133

Economics of Strategy, 3rd Edition

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  • ISBN13:

    9780471212133

  • ISBN10:

    047121213X

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 2003-07-01
  • Publisher: Wiley
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List Price: $137.75

Summary

This Third Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text blends economic theory with the latest thinking on strategy. The result is an innovative and highly effective framework for understanding the strategic activities within a firm.

Table of Contents

Introduction: Strategy and Economics.
Primer: Economic Concepts for Strategy.
PART ONE: FIRM BOUNDARIES.
1. The Evolution of the Modern Firm.
2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.
3. The Vertical Boundaries of the Fi

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