Introduction: Strategy and Economics | |
Economic Foundations Of Strategy | |
Basic Microeconomic Principles | |
Economies of Scale and Scope | |
Agency and Coordination | |
The Power of Principles: A Historical Perspective | |
Firm Boudnaries | |
The Vertical Boundaries of the Firm | |
Organizing Vertical Boundaries: Vertical Integration and Its Alternatives | |
Diversification | |
Market And Competitive Analysis | |
Competitors and Competition | |
Strategic Commitment | |
The Dynamics of Pricing Rivalry | |
Entry and Exit | |
Industry Analysis | |
Strategic Position And Dynamics | |
Strategic Positioning for Competitive Advantage | |
Sustaining Competitive Advantage | |
The Origins of Competitive Advantage: Innovation, Evolution, and the Environment | |
Internal Organization | |
Performance Measurement and Incentives in Firms | |
Strategy and Structure | |
Environment, Power, and Culture | |
Glossary | |
Index. | |
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