Edison in the Boardroom Revisited How Leading Companies Realize Value from Their Intellectual Property

by Harrison, Suzanne S.; Sullivan, Patrick H.

• ISBN13: 9781118004531
• ISBN10: 1118004531
• Edition: 2nd
• Format: Hardcover
• Copyright: 2011-12-06
• Publisher: Wiley

Summary

The revised and expanded edition of Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at intellectual asset management (IAM). IAM has changed (and is still changing) the way companies all over the world are doing business. Incorporating stories and teachings from some of the most successful companies in the worlds-such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others-Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets. The book descibes in detail a five-level value hierarchy (The Defensive Level, the Cost Control Level, the Profit Center Level, the Integration Level, and the Visionary Level) and provides real-world example of companies that are succeeding at each of those levels.

Author Biography

SUZANNE S. HARRISON is a cofounder and Principal in Percipience LLC, a board-level advisory firm focused on intellectual property strategy and management, quantifying and mitigating IP risk, increasing IP value capture and focused innovation. She is also the convener of the ICM Gathering, a group of global companies that has been meeting since 1995 to define, create, and benchmark best practices around Intellectual Property Management (IPM) and other intangibles (I-stuff). An intellectual property expert testifying on both damages and IP management activities, she has written numerous articles and is coauthor of Einstein in the Boardroom, also published by Wiley.

Dr. PATRICK H. SULLIVAN is an expert on extracting value from intangibles. He has pioneered the development of methods and practices for analyzing, valuing and managing intangibles for business purposes. He has consulted with over 1,000 companies on issues related to value extraction and valuation. He is a court-approved expert on valuing intangibles and has pioneered the development of valuation methodologies specifically for intellectual property. He is a frequent speaker and has published several dozen articles on valuation and value extraction. His other books include Technology Licensing, Profiting from Intellectual Capital, Value-Driven Intellectual Capital, and Einstein in the Boardroom, all from Wiley.

Table of Contents

Acknowledgments	p. xiii
Introduction	p. 1
Why Update Edison in the Boardroom?	p. 3
A Brief History	p. 6
The Edison Mind-Set	p. 11
The Intellectual Property Management System	p. 18
Summary	p. 25
The Changing Environment for IP Management	p. 27
The Rise of the NPE (Nonpracticing Entity)	p. 28
Technology Convergence	p. 29
The Arrival of the Chief Intellectual Property Officer (CIPO)	p. 30
The Globalization of Business	p. 33
The Changing Legal Environment	p. 38
The Continuing Lack of a Formal IP Marketplace	p. 39
The Rise of the IP Investor	p. 42
Summary	p. 45
Level One: Defend Position	p. 47
What Level One Companies Are Trying to Accomplish	p. 48
Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer	p. 51
Best Practices for Level One: Defend Position	p. 56
Summary	p. 68
Level Two: Manage Costs	p. 71
What Level Two Companies Are Trying to Accomplish	p. 72
Best Practices for Level Two: Manage Costs	p. 74
Summary	p. 92
Level Three: Capture Value	p. 93
What Level Three Companies Are Trying to Accomplish	p. 94
Best Practices for Level Three: Capture Value	p. 95
Summary	p. 118
Level Four: Synthesize Opportunities	p. 119
What Level Four Companies Are Trying to Accomplish	p. 120
Best Practices for Level Four: Synthesize Opportunities	p. 121
Summary	p. 139
Level Five: Shape the Future	p. 141
What Level Five Companies Are Trying to Accomplish	p. 142
The Characteristics of the Future	p. 143
The Characteristics of Sustainable Corporations	p. 143
Best Practices for Level Five: Shape the Future	p. 148
Summary	p. 159
What to Do When You're Not on the Pyramid	p. 161
Is My Company on the Pyramid?	p. 162
Is My Company a Candidate for the Edison Pyramid?	p. 163
Characterizing IP-Indifferent Companies	p. 164
How Companies Can Destroy Value	p. 167
Moving toward the Edison Hierarchy	p. 170
Summary	p. 171
The Procter & Gamble Journey	p. 173
Beyond Make and Sell	p. 174
Out-Licensing Technology	p. 175
Additional Growth via Effective Policy Changes	p. 176
Reinventing and Integrating Trademarks and Brands	p. 177
Looking Externally	p. 180
IP as an Enabler to Innovation	p. 184
Looking Forward	p. 185
Significant Developments in Intellectual Property Law in the Past 10 Years	p. 187
Recognition of Value of IP Rights	p. 188
Developments in Patent Law	p. 194
Developments in Copyright Law	p. 205
Developments in Trademark Law	p. 210
The Rise of Patent Aggregators	p. 215
Terminology	p. 215
Background	p. 216
Valuation of Patents in the Aggregation Context	p. 219
Classification Based on Business Model	p. 220
Intellectual Ventures	p. 224
Patent Aggregators: Good or Bad	p. 225
Future Aggregator Ecosystem Directions	p. 226
A Closer Look at IP Damages	p. 229
Patent Damages	p. 230
Entire Market Value Rule	p. 231
The Road Ahead	p. 236
Notes	p. 237
About the Authors	p. 243
Index	p. 245
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