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9780895030597

Editing

by ;
  • ISBN13:

    9780895030597

  • ISBN10:

    0895030594

  • Format: Paperback
  • Copyright: 1989-09-09
  • Publisher: Baywood Pub Co

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Supplemental Materials

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Summary

Editing: The Design of Rhetoric covers the traditional topics associated with editing (e.g. style guidelines, editing symbols, typography). In addition, we introduce a variety of new ways of approaching both routine & special editorial designs. The key objectives of this book are: * to show that editing is not merely a mechanical procedure, but a complex & creative process * to demonstrate that the editor's job is to mediate the writer-reader relationship, & therefore requires a sensitivity to both the writer's aims & the reader's needs * to emphasize the importance of the rhetorical canons in the editing process by briefly explaining their historical evolution & current implications * to exemplify the application of rhetorical theory in the editing of three major categories of texts-technical, news, & promotional applications * to provide a series of heuristics for analyzing the verbal & visual characteristics of a text * & to identify the process of editing as applicable to writers & readers in all disciplines & to the texts of all disciplines.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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