Effective Small Business Management

by Scarborough, Norman M.; Zimmerer, Thomas W.; Wilson, Doug

• ISBN13: 9780136152705
• ISBN10: 0136152708
• Edition: 9th
• Format: Hardcover
• Copyright: 2009-01-01
• Publisher: Prentice Hall

Summary

This book provides you a pathway to launching a new, small business successfully. The edition provides information on theright wayto launch and mange a small business with the staying power to succeed and grow. This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.

Table of Contents

The Challenges and Rewards of Entrepreneurship

Entrepreneurship: A Powerful Economic Force

Building a Business Plan: Beginning Considerations

Strategic Management: Gaining a Competitive Edge

Choosing a Form of Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Conducting a Feasibility Analysis and Crafting a Winning BusinessPlan

Building a Business Plan: Financial Issues

Creating a Solid Financial Plan

Managing Cash Flow

Building a Business Plan: Marketing Your Company

Creating a Marketing Plan

Creative Use of Advertising and Promotion

Pricing and Credit Strategies

Global Marketing Strategies for Entrepreneurs

E-Commerce and Entrepreneurship

Putting the Business Plan to Work: Finding Financing

Sources of Equity Financing

Source of Debt Financing

Location and Layout

Location, Layout, and Physical Facilities

Managing a Small Business: Techniques for Enhancing Profitability

Purchasing, Quality Management, and Vendor Analysis

Managing Inventory

Managing People: A Company s Most Valuable Resource

Staffing and Leading a Growing Company

Table of Contents provided by Publisher. All Rights Reserved.