Effective Small Business Management: A Entrepreneurial Approach

by Scarborough, Norman M.; Zimmerer, Thomas W.

• ISBN13: 9780130081162
• ISBN10: 0130081167
• Edition: 7th
• Format: Hardcover
• Copyright: 2003-01-01
• Publisher: Pearson College Div

Summary

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. This practical, best-seller teaches budding entrepreneurs the hands-on tools and techniques for launching and managing a small business the right wayand to imbue it with the staying power necessary to succeed and grow in today's competitive environment.

Table of Contents

SECTION I: THE CHALLENGE OF ENTERPRENEURSHIP	1	(35)
Entrepreneurs: The Driving Force Behind Small Business	1	(35)
SECTION II: BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS	36	(121)
Strategic Management and the Entrepreneur	36	(29)
Choosing a Form of Ownership	65	(27)
Franchising and the Entrepreneur	92	(29)
Buying an Existing Business	121	(36)
SECTION III: BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS	157	(130)
Crafting a Winning Business Plan	157	(28)
Building a Guerrilla Marketing Plan	185	(34)
Creating a Solid Financial Plan	219	(36)
Managing Cash Flow	255	(32)
SECTION IV: SMALL BUSINESS MARKETING STRATEGIES	287	(120)
Pricing and Credit Strategies	287	(25)
Creative Use of Advertising and Promotion	312	(33)
Global Marketing Strategies for Entrepreneurs	345	(29)
E-Commerce and Entrepreneurship	374	(33)
SECTION V: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS	407	(60)
Sources of Equity Financing	407	(30)
Sources of Debt Financing	437	(30)
SECTION VI: LOCATION AND LAYOUT	467	(42)
Location, Layout, and Physical Facilities	467	(42)
SECTION VII: MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY	509	(69)
Purchasing, Quality Management, and Vendor Analysis	509	(37)
Managing Inventory	546	(32)
SECTION VIII: MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE	578	(36)
Staffing and Leading a Growing Company	578	(36)
SECTION IX: LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNMENT REGULATION	614	(99)
Management Succession and Risk Management Strategies in the Family Business	614	(35)
Ethics, Social Responsibility, and the Entrepreneur	649	(32)
The Legal Environment: Business Law and Government Regulation	681	(32)
Index	713