Effective Small Business Management : An Entrepreneurial Approach

by Scarborough, Norman M.; Zimmerer, Thomas W.

• ISBN13: 9780130807083
• ISBN10: 0130807087
• Edition: 6th
• Format: Hardcover
• Copyright: 1999-06-01
• Publisher: Prentice Hall

Summary

This new edition of this text will be more streamlined at 22 chapters and 750 pages (versus 27 chapters and 920 pages in the 5/e). Increased coverage of the Internet in Marketing, advertising, and researching, with new "Wired to the Web" boxes in every chapter.

Table of Contents

Section I THE CHALLENGE OF ENTREPRENEURSHIP	1	(38)
Enterpreneurs: The Driving Force Behind Small Business	1	(38)
Section II: BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS	39	(132)
Strategic Management and the Entrepreneur	39	(31)
Choosing a Form of Ownership	70	(31)
Franchising and the Entrepreneur	101	(33)
Buying an Existing Business	134	(37)
Section III BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS	171	(134)
Creating the Marketing Plan	171	(38)
Creating the Financial Plan	209	(36)
Managing Cash Flow	245	(34)
Crafting a Winning Business Plan	279	(26)
Section IV MARKETING AND THE SMALL BUSINESS: BUILDING A COMPETITIVE EDGE	305	(106)
Pricing for Profit	305	(29)
Creative Use of Advertising and Promotion	334	(40)
International Opportunities for Small Business	374	(37)
Section V PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS	411	(80)
Sources of Equity Financing	411	(42)
Sources of Debt Financing	453	(38)
Section VI LOCATION AND LAYOUT: KEY CRITERIA	491	(48)
Location, Layout, and Physical Facilities	491	(48)
Section VII CONTROLLING THE SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY	539	(108)
Purchasing, Quality Control, and Vendor Analysis	539	(37)
Managing Inventory	576	(32)
Using Technology to Gain a Competitive Edge	608	(39)
Section VIII MANAGING PEOPLE: THE MOST VALUABLE RESOURCE	647	(42)
Staffing and Leading a Growing Company	647	(42)
Section IX LEGAL ASPECTS OF THE SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNMENT REGULATION	689
Management Succession and Risk Management Strategies in the Family Business	689	(34)
Ethics, Social Responsibility, and the Enterpreneur	723	(35)
The Legal Environment: Business Law and Government Regulation	758
Appendix Nature's Oven Business Plan	A-1
Index	1-1	(1)
Photo Credits	1-16