Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation

by Burgess, Stephen; Sellitto, Carmine; Karanasios, Stergios

• ISBN13: 9781605662244
• ISBN10: 1605662240
• Format: Hardcover
• Copyright: 2009-02-28
• Publisher: Igi Global

Summary

Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy.

Table of Contents

Foreword	p. ix
Preface	p. xiii
Setting the Scene
Introduction	p. 1
Preamble	p. 1
This Book	p. 2
Small Business Web Presence	p. 3
Other Tools for Small Business	p. 9
Our Previous Studies	p. 18
Other International Studies	p. 23
Conclusion	p. 23
References	p. 23
Web Presence Lessons for Small Businesses	p. 27
Introduction	p. 27
At the Start: Web Presence Readiness	p. 28
Business Strategy and Planning	p. 31
Web Presence Strategy and Content	p. 34
Web Presence Hosting	p. 36
Website Design	p. 39
Web Presence Promotion	p. 42
Web Presence Governance	p. 44
Evaluating Web Presence Success	p. 47
Conclusion	p. 49
References	p. 49
Readiness, Business Aims and Planning
Readiness for a Web Presence	p. 52
Introduction	p. 52
Small Business Web Presence	p. 53
Identifying Factors for Readiness	p. 56
Organisational Readiness	p. 60
Our Previous Studies	p. 68
Tenets - Lessons from the Chapter	p. 74
Conclusion	p. 74
References	p. 76
Business Strategy and Planning	p. 78
Introduction	p. 78
Competitive Forces	p. 79
Business Strategy	p. 81
ICT Investment Appraisal	p. 87
Determining Business Strategy	p. 89
Knowing How the Business is Placed	p. 91
Our Previous Studies	p. 98
Tenets - Lessons from the Chapter	p. 107
Conclusion	p. 107
References	p. 109
Web Presence Implementation and Evaluation
Web Presence Strategy and Content	p. 113
Introduction	p. 113
Web Presence Strategy	p. 114
Determining Website Content	p. 116
Maintaining Web Presence Content	p. 120
Our Previous Studies	p. 122
Tenets - Lessons from the Chapter	p. 132
Conclusion	p. 132
References	p. 132
Appendix: More on Website Features	p. 134
Web Presence Hosting	p. 141
Introduction	p. 141
Web Presence Options	p. 142
Hosting, Building, and Maintaining a Website	p. 145
The 'Extended' Web	p. 152
Our Previous Studies	p. 156
Tenets - Lessons from the Chapter	p. 160
Conclusion	p. 161
References	p. 161
Appendix: Different Types of Internet Connections	p. 164
Website Design	p. 168
Introduction	p. 168
Background	p. 169
Other Studies	p. 185
Tenets - Lessons from the Chapter	p. 188
Conclusion	p. 188
References	p. 190
Features of XHTML	p. 194
Web Content Accessibility Guidelines	p. 194
Dublin Core Metadata Elements	p. 195
Web Presence Promotion	p. 197
Introduction	p. 197
Approaches to Web Presence Promotion	p. 198
A Case in Hand: The E-Newsletter	p. 208
Summary thus Far	p. 213
Our Previous Studies	p. 214
Tenets - Lessons from the Chapter	p. 221
Conclusion	p. 221
References	p. 221
Web Presence Governance	p. 223
Introduction	p. 223
Corporate Governance	p. 224
Cultural Diversity and Web Presence	p. 226
Business Continuity Management	p. 229
Security and Control	p. 234
Balancing the Risks	p. 242
Privacy	p. 243
Our Previous Studies	p. 245
Tenets - Lessons from the Chapter	p. 249
Conclusion	p. 249
References	p. 251
Evaluating Web Presence Success	p. 253
Introduction	p. 253
Think about Web Presence Success Early	p. 254
ICT Evaluation	p. 254
Measuring Web Presence Success	p. 263
Our Previous Studies	p. 266
Tenets - Lessons from the Chapter	p. 271
Conclusion	p. 271
References	p. 272
Epilogue
A Look at the Future	p. 275
Introduction	p. 275
Web 2.0	p. 277
Virtual Worlds	p. 281
Web Services	p. 283
Mobile Devices and the Web	p. 286
Radio Frequency Identification (RFID)	p. 289
The Semantic Web	p. 291
Small Business Collaboration and Web Presence	p. 293
People Issues When Considering Emerging Web Presence in Future	p. 294
Tenets - Future Lessons from the Chapter	p. 296
Conclusion	p. 296
References	p. 298
Appendix What Led us Here?	p. 302
Introduction	p. 302
Our PHDs	p. 302
Conclusion	p. 320
References	p. 320
About the Authors	p. 322
Index	p. 324
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