E-Learning: Strategies for Delivering Knowledge in the Digital Age

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2000-11-16
  • Publisher: McGraw-Hill Education
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Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses: Requirements for building a viable e-learning strategy How online learning will change the nature of training organizations Knowledge management and other new forms of e-learningMarc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.

Author Biography

Marc J. Rosenberg is an independent consultant specializing in knowledge management, e-learning strategy, and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International. A popular presenter with over two decades of experience in the field, Dr. Rosenberg is also a former president of the International Society for Performance Improvement. He lives in Hillsborough, NJ.

Table of Contents

The Opportunity.

Learning Is a Lot More Than Training.

What Is Learning?

The Role of Training.

A New Era.

The Transformation Is Underway.

Broadening Our Perspective: The Role of E-Learning.

The Internet and Organizational Learning.

Learner Needs.

Business Needs.

What Is Your Purpose in the New World of Learning?

The E-Learning Revolution.

A Short (and Often Frustrating) History of Technology for Learning.

The Rise of a Web-Based Learning Industry.

E-Learning Defined.

Benefits of E-Learning.

Why Have an E-Learning Strategy?

A Strategic Foundation for E-Learning.

New Approaches for E-Learning.

Why Most CBT Doesn't Work and How It Can Be Better.

The Road to Better Online Training.

Does Multimedia Enhance Learning?

Online Training at U S West.

Moving a highly Successful "Soft Skills" Classroom Course to the Web: A Case Study.

Online Training Is Just One Part of E-Learning.

Knowledge Management: When Information Is Better Than Instruction.

The Web: Classroom or Library?

What Is Knowledge Management?

Types of Knowledge.

Knowledge Management Benefits: The virtual Corporate Brain.

The Knowledge Management Pyramid.

Performance Support.

Is Expertise Always Required?

Integrating Performance Support Into Knowledge Management.

Community and Collaboration in Knowledge Management.

Managing the Information.

Knowledge Structuring Is Key.

Knowledge Management for Sales Executives at AT&T Global Services.

Knowledge Management for Customer Service at U S WEST.

Knowledge Management and Performance Support at Merrill Lynch.

Moving Problem-Solving and Decision-Making Skills to E-Learning: A Case Study.

Commercial Examples From the Internet

Building a Knowledge Management Solution.

Implications for E-Learning.

Integrating E-Learning and Classroom Learning.

The New Role of Classroom Training.

Building a Learning Architecture.

A Learning Architecture for Sales Development at AT&T Global Services.

A Learning Architecture for Financial Consultants at Merrill Lynch.

A Learning Architecture for Initial Call Center Training at U S West.

Creating a Learning Architecture for Executives.

Can You Put Classroom Training on the Web?

Killer Apps in E-Learning.

Organizational Requirements for E-Learning.

Building and Managing an E-Learning Infrastructure.

Your Cannot Begin Without Access...or a Strong Partnership With IT.

The Fall and Rise of PLATO: How Advances in Technology Almost Doomed One of the First Real CBT Systems.

Learning Portals.

Using a Single Web Portal to Consolidate Employee Orientation at Prudential.

Learning Management Systems.

The Goal of Interoperability.


Learning/Knowledge Objects.

Don't Just Throw Stuff Out There!

Some Notes About Authoring.

Key Questions to Ask About an E-Learning Infrastructure and Tools.

The Four C's of Success: Culture, Champions, Communication, and Change.

Building a Learning Culture.

Culture-Building Strategies That Don't Work.

Culture-Building Strategies That Do Work.

Signs Your Senior Leadership May Not Be Serious About E-Learning.

Helping Senior Managers Become True Champions of E-Learning.

Leadership and Communication.

Why a Successful E-Learning Strategy Needs an Effective Change Strategy.

Four Additional Rules of Change.

How Dell Creates an E-Learning Culture.

Knowledge Management as a Facilitator of Change at AT&T.

What About the Training Organization Itself?

Justifying E-Learning to Top Management...and to Yourself.

Success Criteria.

Justifying E-Learning Costs.

Demonstrating E-Learning Quality.

Evaluating E-Learning Service.

Evaluating E-Learning Speed.

The Two Questions Every Training Organization Asks...but Perhaps Shouldn't.

The E-Learning Value Proposition.

Reinventing the Training Organization.

Signs the Training Department May Not Be Truly Interested in E-Learning.

Can Training Organizations Change?

A New Business and Governance Model for the Training Organization.

Reexamining Facilities as E-Learning Takes Root.

Outsourcing and E-Learning.

Professional Development and recruitment.

Reinventing Training at Cisco Systems: A Case Stufy.

What Can E-Learning Organizations Learn From E-Business?

Is It Too Late?

Navigating the Venfor Marketplace.

E-Learning Vendors Can Be Relentless - How to Manage Them.

Finding Good Vendors.

The E-Learning Request for Proposal (RTF).

The Vendor's Perspective.

Maintaining a Good Ongoing Relationship.

E-Learning on a Shoestring.

When you Don't Have an Intranet.

Buy as Much as You Can...Build Only when Necessary.

Use Partnerships.

Needed: One Good Professional.

Don't Do E-Learning When It's Not Necessary, but Be Ready When It Is.

Creating Your E-Learning Strategy.

Who Should Participate?

Analyze Your Current Situation.

Describe Your Desired Situation.

Set Your Vision.

State Your Mission.

Gap Analysis.

Conduct Force-Field and SWOT Analyses.

Strategy Recommendations.

Build an Action Plan.

Be Wary.

The Future of E-Learning.

The Challenges Ahead.

The end of "e".

Rewards Program

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