Electing the President, 2004

by Jamieson, Kathleen Hall

• ISBN13: 9780812219388
• ISBN10: 0812219384
• Format: Paperback
• Copyright: 2005-12-19
• Publisher: Univ of Pennsylvania Pr

Summary

The 2004 presidential election was closely watched from all corners of the world and dominated the media for nearly a year. From the opening announcements of campaigns through the primaries and debates to the first Tuesday in November, the presidential election was ubiquitous, filling our email inboxes and directing our dinner conversation, turning us all into amateur political analysts.Electing the President, 2004offers the views of the professional political operatives who ran the campaigns. In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards contest of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered.Electing the President, 2004focuses on events from September 11 to the release of the Osama Bin Laden tape that affected the outcome of the elections. The debates, the advertising, the work of 527 groups, the campaign organizations--all these components contributed to an eventful election season, with the two campaigns continually vying for the attention of the American public. Through this analysis of strategy--their own and their opponents'--these insiders offer a ringside seat to a hotly contested democratic process. Contributors: Mary Beth Cahill, Alex Castellanos, Elizabeth L. Cheney, Nicolle Devenish, Mike Donilon, Matthew Dowd, Tucker Eskew, David Jones, Bill Knapp, Chris LaCivita , Joe Lockhart, Brian McCabe, Mark McKinnon, Mark Mellman, Stephen Moore, Robert M. Shrum, Erik Smith, and Bill Zimmerman.

Author Biography

Kathleen Hall Jamieson is Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and the Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. She is the author of Everything You Think You Know About Politics . . . And Why You're Wrong and editor, with Paul Waldman, of Electing the President, 2000, also published by the University of Pennsylvania Press.

Table of Contents

Preface	vii
Introduction	1	(6)
Campaign Timeline and Charts	7	(14)
1. Campaign Organization and Strategy	21	(18)
2. Advertising	39	(45)
3. Polling: Decisive Moments and Audiences	84	(30)
4. Debate Strategy and Effects	114	(26)
5. The Press/Campaign Relationship	140	(35)
6. Republican Spenders	175	(34)
7. Democratic Spenders	209	(32)
List of Participants	241	(4)
Index	245