Electronic Commerce

by Loshin, Peter; Vacca, John R.

• ISBN13: 9781584500643
• ISBN10: 1584500646
• Edition: 4th
• Format: Paperback
• Copyright: 2003-08-21
• Publisher: Charles River Media

Summary

Text gives a complete overview of the electronic commerce environment. Revised and updated to reflect the most recent trends in e-commerce, including new material on security technologies, server options, enterprise applications, and investing online. Previous edition: c2000. Softcover. DLC: Electronic commerce.

Table of Contents

Foreword	xxv
Preface	xxvii
Acknowledgments	xxxix
Part I Overview of E-Commerce Technology	1	(94)
1 What Is Electronic Commerce?	3	(34)
E-Commerce: Doing Business on the Internet	4	(9)
Direct Marketing, Selling, and Service	4	(1)
Financial and Information Services	5	(4)
Value Chain Integration	9	(2)
Issues in Implementing Electronic Commerce	11	(1)
Workflow Technology	12	(1)
The Scope of the Internet and the Web	13	(2)
The Benefits of SIP	14	(1)
Enabling Multimedia E-Commerce with SIP	14	(1)
Using the Web to Reach Customers	15	(8)
The Shift to E-Business	16	(1)
New Medium and New Expectations	17	(2)
Acquisition, Retention, and Referrals	19	(1)
Poor Performance and Failure	20	(2)
Ensuring the Customer Experience	22	(1)
Benefits of the E-Commerce Market	23	(9)
Increasing Interest in Interfacing Technologies	23	(2)
TMM Business Benefits	25	(4)
The Service Provider Advantage	29	(1)
TMM Costs	29	(1)
Roadblocks to E-Commerce	30	(1)
Old Dogs Have Learned New Tricks	30	(1)
Trying Not to Antagonize Your Customers Helps Immensely	31	(1)
Privacy, Please	31	(1)
Summary	32	(3)
Developing the Business Case for TMM Technology Use	34	(1)
References	35	(2)
2 Types of E-Commerce Technology	37	(34)
E-Commerce Technology	37	(13)
Strong Intellectual Property Protection	38	(4)
Online Trust: Security and Privacy	42	(3)
Free and Open International Trade	45	(1)
Enforcing the Trade-Related Intellectual Property Rights (TRIPs) Agreement	46	(2)
Investing in a Technology Infrastructure	48	(2)
The Internet Environment	50	(18)
Simple B2B Connectivity Using Punchout	54	(6)
Marketplace Connectivity for Asynchronous Processes	60	(3)
Connectivity Using a B2B Protocol Exchange	63	(5)
Summary	68	(1)
References	69	(2)
3 Types of E-Business Models and Markets	71	(14)
E-Business Models	74	(8)
Solid Strategies	76	(1)
Knowledge Management Techniques	77	(1)
Effective E-Business Processes	77	(5)
E-Business Markets	82	(1)
Summary	83	(1)
References	83	(2)
4 Types of E-Commerce Providers and Vendors	85	(10)
Traditional Buy/Build Approach	86	(4)
Real Profit Drivers Distraction	89	(1)
Scalability and Reliability Struggle	89	(1)
Third-Party Service Relationships and Integration Management	90	(1)
Online Sales Channels: Internet Selling Environment	90	(2)
The Integration of Business Services and Applications	91	(1)
Business Intelligence Service	91	(1)
Advisory Service	91	(1)
Infrastructure of Hosted Technology	91	(1)
The Advantages of Outsourcing an Infrastructure to an ECISP	92	(1)
Better Return on Investment	92	(1)
Focus and Decision-Making Improvement	92	(1)
Solution Dynamics	93	(1)
Summary	93	(1)
References	94	(1)
Part II Designing and Building E-Commerce Web Sites: Hands-On	95	(76)
5 E-Commerce Web Site Creation	97	(18)
The Elements of E-Commerce	97	(15)
Step 1: Establishing Your Online Identity with the Right Web Address	98	(2)
Step 2: Building a User-Friendly Site	100	(3)
Step 3: Setting Up Your Web Server-Or Selecting an ISP to Host Your Site	103	(1)
Step 4: Securing Your Site	104	(5)
Step 5: Accepting and Managing All Kinds of Payments	109	(2)
Step 6: Test, Test, Test	111	(1)
Step 7: Promoting Your Site	112	(1)
Step 8: Now, Start Selling	112	(1)
Summary	112	(1)
References	113	(2)
6 Managing E-Commerce Web Site Development	115	(16)
Web Site Server	115	(2)
Business-to-Consumer (B2C) Sites	117	(1)
Business-to-Business (B2B) Sites	117	(1)
Developing a Commerce Site	117	(2)
Scope	118	(1)
Prototype	118	(1)
Design	118	(1)
Implementation	118	(1)
Testing and Deployment	118	(1)
Requirements for Your Site	119	(1)
Building the Prototype	119	(1)
Building the Site	120	(4)
Design	121	(3)
Implementation	124	(4)
Database Implementation	124	(1)
Editing the Pipeline	125	(1)
Securing the Site	125	(1)
Database Access	125	(2)
Security	127	(1)
SSL and HTTPS	127	(1)
Site Managers	127	(1)
Configuring the Network Against External Intrusions	127	(1)
Summary	128	(1)
References	129	(2)
7 Building Shopping Cart Applications	131	(12)
A Shopping Cart Scenario	132	(1)
The CustomerServlet	133	(2)
The BasketBean	134	(1)
The Pages	134	(1)
A Real-World Application Model	135	(2)
Loose Component Coupling	137	(1)
Summary	138	(3)
References	141	(2)
8 Mobile Electronic Commerce	143	(14)
Wireless Industry Standards	144	(1)
Wireless Communication Platforms for LANs	145	(3)
On Demand Mode (Peer-to-Peer)	146	(1)
Infrastructure Mode (Wireless LAN)	146	(1)
802.11b	147	(1)
802.11a	148	(1)
802.11g	148	(1)
Bluetooth	148	(1)
Wireless WANs	148	(1)
Code Division Multiple Access (CDMA)	149	(1)
Global System for Mobile (GSM)	149	(1)
Facilitators of a Wireless Environment	149	(3)
Wireless Hardware	149	(1)
Wireless Operators	150	(1)
Wireless Software	151	(1)
Concerns for the Mobile Enterprise	152	(3)
Security	152	(1)
Management	153	(1)
Information Access	154	(1)
Return on Investments	154	(1)
Summary	155	(1)
References	155	(2)
9 Enhancing a Web Server with E-Commerce Application Development	157	(14)
The Changing Face of Application Development	157	(2)
Business Demands	158	(1)
Challenges for E-Business Development	158	(1)
Enterprise Development Needs	159	(3)
Maximizing Business Value	160	(1)
Increasing IT Effectiveness	160	(2)
Controlling Complexity	162	(1)
Enhanced Web Server-Based E-Commerce Site Business Objectives	162	(1)
Categories of Business Value	163	(2)
Improved Customer Communications	163	(1)
Streamlined Business Processes	164	(1)
Improved Service Efficiencies and Customer Satisfaction	164	(1)
Meeting Customer Needs and Wants	165	(1)
Assessing a Site's Current Business Value	165	(1)
Improving Business Value	166	(1)
Managed Solutions	167	(1)
Summary	168	(1)
References	169	(2)
Part III Implementing and Managing E-Commerce Web Sites	171	(34)
10 Strategies, Techniques, and Tools	173	(6)
E-Business Now	173	(2)
What E-Business Offers Now	175	(2)
Using E-Business to Concentrate on Core Businesses	175	(1)
Using E-Business to Develop New Competencies	175	(2)
Building an Effective E-Business Strategy	177	(1)
Identifying Measurable Business Objectives	177	(1)
Defining Costs and Impact	177	(1)
Aligning IT Architecture	178	(1)
Identifying Value Propositions	178	(1)
Summary	178	(1)
References	178	(1)
11 Implementing Merchandising Strategies	179	(8)
Internet Business Development Merchandising Strategies	179	(1)
The Challenge: Content Management	180	(1)
Online Merchandising Strategies	181	(4)
Flexible Merchandising	181	(1)
Product Locators	182	(1)
Problem-Solving Techniques	183	(1)
Customer Relationship Tools	184	(1)
Summary	185	(1)
References	185	(2)
12 Implementing E-Commerce Databases	187	(10)
Implementing the E-Commerce Database Interface Solution	187	(4)
Embedded SQL	188	(1)
ODBC	188	(1)
OLE DB	189	(1)
Java and JDBC	189	(1)
DBI-PERL	190	(1)
Heterogeneous Development	191	(1)
The Future	191	(2)
Java Servlets	192	(1)
XML	192	(1)
CORBA	193	(1)
Summary	193	(2)
References	195	(2)
13 Applying and Managing E-Business Intelligence Tools for Application Development	197	(8)
E-Business Requirements for Rapid Application Development	198	(2)
Managing Training Costs	198	(1)
Handling Single Source Issues	199	(1)
Meeting IT Requirements	199	(1)
Deploying Across the Enterprise	199	(1)
Deploying to Multiple Platforms	200	(1)
Providing Administration and Security	200	(1)
The Future of Web Commerce Tools for Application Development	200	(2)
Web Application Development Software	202	(1)
Summary	202	(1)
References	203	(2)
Part IV Designing, Building, and Implementing E-Commerce Security	205	(86)
14 Types of Security Technologies	207	(10)
The Internet	207	(1)
The Internet Is Big Business	208	(1)
The New Economy	208	(1)
Where Old Meets New	208	(1)
Flawed Infrastructure	209	(1)
Emergence of Cyber Crime	209	(1)
Outside Attacks	210	(1)
Unauthorized Intrusion	210	(1)
Service Denial	210	(1)
Malicious Downloads	210	(1)
Inside Attacks	211	(1)
Threats Due to Lack of Security	211	(1)
Cyber Security Need	212	(1)
Internet Security Education	213	(1)
Products	213	(1)
Services	213	(1)
Training	213	(1)
E-Commerce Application Security Technology Essentials	213	(3)
A Growing Threat	214	(1)
Rigorous Client-Side Testing Is Required	215	(1)
Summary	216	(1)
References	216	(1)
15 Protocols for the Public Transport of Private Information	217	(6)
Profiling, Personalization, and Privacy	217	(2)
Net Privacy: In the Eyes of the Consumer	218	(1)
Privacy: A Vital E-Business Enabler	219	(2)
Trust	220	(1)
Customers' Trust	220	(1)
Respecting Privacy	220	(1)
Customer Privacy Needs	220	(1)
Heightening E-Business Results	221	(1)
Summary	221	(1)
References	222	(1)
16 Building an E-Commerce Trust Infrastructure	223	(20)
New Customers	223	(1)
Cost-Effective Delivery Channel	223	(1)
Streamlined Enrollment	224	(1)
Better Marketing Through Better Customer Knowledge	224	(1)
How to Build an Infrastructure for Trusted E-Commerce	224	(9)
Public Key Cryptography and Digital Certificates	225	(8)
SSL Server Certificates	233	(7)
SSL Defined	233	(1)
How SSL Server Certificates Work	234	(3)
Securing Multiple Servers and Domains with SSL	237	(3)
Online Payment Services	240	(1)
Summary	241	(1)
References	241	(2)
17 Implementing E-Commerce Enterprise Application
Security Integration	243	(1)
The Challenge	243	(1)
The Solution: Application Security Integration	244	(1)
Security as an Enabler for E-Commerce Applications	244	(1)
On the Internet	245	(1)
Via Extranets	245	(1)
With an Intranet	245	(1)
E-Commerce Applications Increase Risks	245	(1)
Information Security Goals: Enable Use, Bar Intrusion	246	(1)
E-Commerce Solutions Create New Security Responsibilities	246	(2)
E-Commerce	247	(1)
Cross-Selling and Customer Relationship Management	247	(1)
Supply Chain Management	247	(1)
Bandwidth on Demand	247	(1)
Risk Management Holds the Key	248	(1)
Information Security: A Proven Concern	249	(1)
Distributed Systems, Distributed Security, Enterprise Control	250	(1)
Security Challenges in Distributed Component Environments	251	(2)
End-to-End Enterprise Application Security Integration (EAST)	253	(2)
EAST Requirements	255	(1)
EAST Solutions	256	(1)
EAST Framework	257	(4)
Applications	257	(1)
Application Programming Interfaces (APIs)	258	(1)
Core Security Services	259	(1)
Framework Security Facilities	260	(1)
Security Products	260	(1)
EAST Benefits	261	(1)
Principles of EAST	261	(3)
Authentication	262	(1)
Authorization	262	(1)
Accountability: Audit Early, Not Often	263	(1)
Security Administration	263	(1)
Security Association	264	(1)
Summary	264	(1)
References	265	(2)
18 Strong Transaction Security in Multiple Server Environments	267	(10)
Security Solutions: The Digital ID System	268	(5)
What Is a Digital ID?	268	(1)
How Do Digital IDs Work?	268	(1)
How Do SSL Certificates Work?	269	(1)
What Do End Users See?	270	(3)
The Needs of Your Organization	273	(1)
The Size of Your Network	273	(1)
Change within Your Network	273	(1)
Cross-Departmental Coordination	273	(1)
The Needs of Your End Users	274	(1)
The Managed PKT for SSL Certificates System	274	(1)
The Managed PKT for SSL Certificates Administrator	274	(1)
Instant Enrollment for SSL Certificates	275	(1)
Summary	275	(1)
References	276	(1)
19 Securing and Managing Your Storefront for E-Business	277	(14)
Securing Your Web Storefront with an SSL Certificate	278	(9)
Presenting Your Credentials via an SSL Certificate	278	(2)
Simplifying Management of Multiple SSL Certificates	280	(1)
Learning More About Your Customers Through Client Authentication	280	(1)
Deploying Strong Security for Worldwide Commerce	280	(1)
Facilitating Payments with Payment Services	280	(1)
Step-By-Step Instructions	281	(1)
Before You Begin	282	(3)
Options for Obtaining Payment	285	(2)
Why Is Authenticated SSL Necessary?	287	(1)
Encryption	287	(1)
Authentication	287	(1)
Digital Certificates	288	(1)
Summary	288	(2)
References	290	(1)
Part V Electronic Payments Technology	291	(52)
20 Payment Technology Issues	293	(10)
Online Payment Processing Basics	293	(5)
The Payment Processing Network	294	(2)
How Payment Processing Works	296	(2)
What You Should Know About Fraud	298	(1)
What to Look for in a Payment Processing Solution	299	(1)
Getting Started Now	300	(1)
Summary	300	(1)
References	301	(2)
21 Electronic Payment Methods Through Smart Cards	303	(12)
The Solution	304	(2)
EMV Specifications	305	(1)
Visa Specifications	305	(1)
MasterCard Specifications	305	(1)
Other Specifications	306	(1)
How to Help Banks Move to Smart Cards	306	(6)
Enhancements to the Card Issuing Process	307	(1)
Enhancements to the Card Personalization Process	307	(1)
Enhancements to the Systems that Handle Card Transactions	307	(1)
The Personalization Preparation Process (P3)	307	(5)
Smart Card Credit, Debit, Visa Cash Load, and Unload Processing HSM Functions	312	(1)
Summary	312	(1)
References	313	(2)
22 Electronic Payment Systems	315	(8)
State of the EBPP Market	316	(2)
Payment Considerations	318	(1)
Using Payment Service Providers	319	(2)
Future Direction	321	(1)
Summary	321	(1)
References	322	(1)
23 Digital Currencies	323	(20)
Introducing Digital Currencies	323	(2)
Applications	325	(1)
Characteristics of Purely Electronic Digital Currencies	326	(1)
Characteristics of Stored-Value Cards	326	(1)
Using Digital Currencies	327	(3)
Digital Currencies Are Cheaper!	327	(1)
Digital Currencies Are Faster!	328	(1)
Digital Currencies Are International!	328	(1)
Digital Currencies Are Safer!	328	(1)
Digital Currencies Allow Person-to-Person Payments!	329	(1)
Digital Currencies Allow You to Protect Your Privacy!	329	(1)
The Economic Consequences of Using Digital Currencies	330	(3)
Anonymity	330	(1)
The End of Fiat	331	(1)
Currency Competition Restored	332	(1)
Regulating the Regulators	332	(1)
The Future of Digital Currencies	333	(8)
Policy Implications of Digital Payments Systems	335	(5)
Recommendations	340	(1)
Summary	341	(1)
References	341	(2)
Part VI E-Commerce Solutions and Future Directions	343	(60)
24 International E-Commerce Solutions	345	(6)
E-Commerce Credit Card Payment Alternatives: U.S. and International	345	(1)
Alternative International E-Commerce Payment Solutions	346	(4)
Auction Resources	348	(1)
Smart Cards	349	(1)
Digital Wallets	349	(1)
Person-to-Person Payments	349	(1)
Micropayment Systems: eCash	350	(1)
Token Value and Store-Based Credit	350	(1)
Summary	350	(1)
References	350	(1)
25 Business-to-Business and Business-to-Consumer	351	(30)
Roles and Challenges in Business-to-Business E-Commerce	352	(1)
The Supplier's Perspective	353	(2)
A Variety of Selling Channels	355	(1)
Why Item Number and Price Aren't Enough	355	(1)
Basic Supplier Challenges	355	(3)
Making Products and Services Available to Multiple Business Customers	356	(1)
Receiving Orders from Multiple Customers	357	(1)
Managing the Online Business	357	(1)
Enabling Technologies	358	(1)
Business-to-Consumer	359	(20)
E-Commerce Information System Architecture	360	(2)
E-Commerce Information System Architecture Stakeholders	362	(2)
The Principal Problem with E-Commerce Information Systems	364	(2)
Problem One: A Highly Available and Highly Scalable E-Commerce Operational Infrastructure	366	(2)
Problem Two: The Design and Implementation of an Effective Clickstream/Callstream Data Warehouse	368	(9)
Problem Three: Alignment of Information Technology Vendor and E-Commerce Enterprise Business Goals	377	(2)
Summary	379	(1)
References	380	(1)
26 Summary, Conclusions, and Recommendations	381	(22)
Summary	381	(2)
The Next Generation of E-Business	382	(1)
The Next-Generation Infrastructure	382	(1)
Conclusions	383	(8)
Build versus Buy	384	(2)
Open Systems: Pathway to Freedom?	386	(1)
The Reality of Plug and Play	387	(1)
Scalability and Performance: Practical Definitions	388	(1)
Easing Integration and Speeding Time to Market	389	(1)
Considering the Total Cost of Application	389	(2)
Recommendations	391	(9)
Why E-Service?	391	(2)
The Top 15 Proven Best Practices for E-Service	393	(1)
People and Processes	393	(2)
Site Smarts	395	(3)
Software Smarts	398	(1)
Getting Started	399	(1)
References	400	(3)
Part VII Appendixes	403	(58)
Appendix A Internet Glossary and Abbreviations	405	(20)
Appendix B Electronic Commerce Online Resources	425	(10)
World Wide Web Resources	425	(8)
Electronic Commerce Companies	425	(3)
Financial Institutions	428	(1)
General Catalog and News Services	429	(2)
Online Commerce Organizations	431	(1)
Online Marketing, Buying, and Selling	432	(1)
Specifications and Standards	433	(1)
CommerceNet	433	(20)
CommerceNet Charter	433	(1)
CommerceNet Participation	433	(1)
What CommerceNet Offers	434	(1)
Appendix C Electronic Data Interchange Transaction Codes	435	(8)
Appendix D Listing of E-Commerce Conferences	443	(10)
Appendix E E-Commerce Case Studies	453	(8)
Case Study 1: Share Dealing	453	(1)
Preparing for the New Net Economy	453	(1)
Meeting Demand	454	(1)
Case Study 2: Taxpayer Benefits	454	(1)
Solution	454	(1)
And That's Just the Beginning	455	(1)
Case Study 3: Outsourcing Solutions	455	(6)
The Business Challenge	456	(1)
Capitalizing on Sun and Oracle Excellence	456	(1)
IT Built for Performance and Availability	456	(1)
Building, Hosting, and Managing Client Sites	457	(1)
Storage that Delivers	458	(1)
Trained for Service and Support	458	(1)
Business Advantages	458	(1)
Positioned for Growth	459	(2)
Index	461