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9780536862549

Electronic Commerce : From Vision to Fulfillment

by
  • ISBN13:

    9780536862549

  • ISBN10:

    0536862540

  • Format: Paperback
  • Copyright: 2005-04-30
  • Publisher: Pearson Custom Pub

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Summary

This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.

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