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9780139752858

Electronic Commerce: A Managerial Perspective

by ; ; ; ;
  • ISBN13:

    9780139752858

  • ISBN10:

    0139752854

  • Format: Hardcover
  • Copyright: 1999-09-01
  • Publisher: Prentice Hall
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Supplemental Materials

What is included with this book?

Summary

Reflectingand integratingthe authors' extensive experiences as academicians, consultants, and practioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. Supplements will include Instructor's Manual with Test Item File, Windows PH Test Manager, PowerPoint Slides, and a Companion Web site. www.prenhall.com/turban.

Table of Contents

Foundations of Electronic Commerce
1(38)
Retailing in Electronic Commerce
39(33)
Internet Consumers and Market Research
72(45)
Advertisement in Electronic Commerce
117(40)
Electronic Commerce for Service Industries
157(40)
Business-to-Business Electronic Commerce
197(43)
Intranet and Extranet
240(34)
Electronic Payment Systems
274(31)
EC Strategy and Implementation
305(35)
Public Policy: From Legal Issues to Privacy
340(41)
Infrastructure for EC
381(44)
Economics, Global, and Other Issues in EC
425(38)
Appendix A Creating Web Pages 463(20)
Appendix B Web Programming: Adding Desktop Interactivity and Dynamic Data Access 483(12)
Appendix C Software Agents 495(10)
Glossary 505(8)
Index 513

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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