Electronic Commerce Update 2001

by Turban, Efraim; Lee, Jae; King, David; Chung, H. Michael

• ISBN13: 9780130653116
• ISBN10: 013065311X
• Format: Paperback
• Copyright: 2001-08-01
• Publisher: Pearson College Div

Summary

Update containing three new chapters of Electronic Commerce: A Managerial Perspective. These new chapters maintain the author's hands-on, real-world, international, and cutting edge focus that makes the first edition the #1 selling E-Commerce book on the market. Softcover.

Table of Contents

Building an Application with Yahoo! Store	1	(14)
How to Set Up a Virtual Store with Yahoo!	1	(1)
Different Features of Yahoo! Store	1	(1)
Creating Your Own Store	2	(2)
Front-Page Design	4	(1)
Sections and Items	4	(11)
Dynamic Pricing: Auctions and More	15	(32)
Electronic Auctions in Action: Representative Examples	15	(1)
Fundamentals of Dynamic Pricing and Auctions	16	(5)
Benefits, Limitations, and Economic Impacts	21	(3)
The ``Name-Your-Own-Price'' C2B Model	24	(2)
The Auction Process and Software Support	26	(6)
Auctions on Private Networks	32	(1)
Double Auctions, Bundle Trading, and Pricing Issues	33	(1)
Fraud in Auctions and Its Prevention	34	(2)
Bartering Online	36	(1)
Negotiating and Bargaining Online	36	(2)
Mobile Auctions and the Future of Auctions	38	(1)
Managerial Issues	39	(8)
Summary	40	(2)
Key Terms	42	(1)
Questions for Review	42	(1)
Questions for Discussion	42	(1)
Exercises	43	(1)
Internet Exercises	43	(1)
Team Assignments and Role Playing	44	(1)
Real World Case: Free Markets.com	44	(1)
References and Bibliography	45	(2)
Intrabusiness, E-government and More	47	(1)
Business Intelligence, Portal Speeds, Product Research and Development (R&D) at Amway	47	(1)
Intrabusiness and Business-to-Employee (B2E) E-commerce	48	(1)
Intranets	49	(3)
Intranet Functionalities and Applications	52	(3)
Enterprise (Corporate) Portals	55	(3)
Example of an Intranet and a Portal: Cadence Design Systems	58	(2)
E-government: An Overview	60	(1)
Major Categories of Applications of E-government	61	(2)
Implementing E-government	63	(3)
Customer-to-Customer and Peer-to-Peer Applications	66	(4)
Managerial Issues	70	(1)
Summary	71	(1)
Key Terms	71	(1)
Questions for Review	71	(1)
Questions for Discussion	72	(1)
Exercises	72	(1)
Internet Exercises	72	(1)
Team Exercises and Role Playing	73	(1)
Real World Case: E-government Initiatives in Hong Kong	73	(1)
References and Bibliography	74