The Electronic Election: Perspectives on the 1996 Campaign Communication

by Kaid,Lynda Lee; Kaid,Lynda Lee

• ISBN13: 9780805827804
• ISBN10: 0805827803
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 1998-11-01
• Publisher: Routledge

Summary

A thorough examination of the roles electronic media play in campaign comm & an analysis of political advertising as a vehicle for conveying messages. For scholars & students in politcal comm, poli sci, comm technolgies, media studies, & advertis studies

Table of Contents

Lea's Communication Series	p. ii
Acknowledgments	p. ix
Approaches to Studying the 1996Campaign Communication Multiple Locations and Multiple Methodologies	p. xi
The Battle to Control Campaign Messages Media Coverage and Use In the Campaign	p. 1
No News or Negative News How the Networks Nixed The '96 Campaign	p. 3
The Melodramatic Imperative: Television's Model For Presidential Election Coverage	p. 15
Remember the Alamo Late-Night Local Newscasts In San Antonio, Texas	p. 48
Presidential Campaigning on The Information Superhighway An Exploration of Content and Form	p. 51
Surveying the Spin: Interpretation Of the 1996 Presidential Polls	p. 65
First Ladies and the Fourth Estate: Media Coverage of Hillary Clinton And Elizabeth Dole in The 1996 Presidential Campaign	p. 81
The Voice of and for Women In the 1996 Presidential Campaign: Style and Substance Of Convention Speeches	p. 97
A Content Analysis of Cnn""Inside Politics"" Adwatch Coverage Of High-Profile, Nonpresidential Races	p. 113
David Versus Goliath The '96 Senatorial Race Between Victor Morales and Phil Gramm	p. 123
Constructing the 1996 Debates Determining the Settings Formats, and Participants	p. 133
Appendix: 1996 Site Selection Guidelines	p. 145
Metaphors in The 1996 Presidential Debates: An Analysis of Themes	p. 149
Citizen Response to The1996 Presidential Debates Focusing on the Focus Groups	p. 163
Acknowledgment	p. 177
Winning by Staying Ahead1996 Debate Performance Verdicts	p. 179
The Influence of Medium And Media Commentary On Presidential Debate Effects	p. 191
Messages from Candidates And Voters: Political Advertising in The Campaign	p. 207
Presidential Candidate Presentation Videostyle in the 1996Presidential Spots	p. 209
Acknowledgements	p. 221
Verbal Style in Presidential Advertising: Computer Analysis Of the 1996 Campaign Spots	p. 223
Tracking Voter Reactions to The Television Advertising	p. 233
The Effects of Technological Distortions on Voter Reactions To Televised Political Advertising	p. 247
Emotional Responses of African American Voters to Ad Messages	p. 257
Acknowledgements	p. 274
The Construction of Political Meaning By Native Americans in The1996 Election: the Case of The Cherokees and Keetoowahs	p. 275
Acknowledgements	p. 292
Gendered Communication Styles And Strategies in Campaign 1996: The Video styles of Women And Men Candidates	p. 293
Political Advertising During The1996 North Carolina Senate Race The Helms and Gantt Rematch	p. 303
Acknowledgements	p. 315
Overall Perspective On the 1996 Campaign	p. 317
Measuring Political Malaise in The 1996 Presidential Election	p. 319
The Engaged Electorate: New Media Use As Political Participation	p. 335
The American Presidential Election In International Perspective Europeanization of The U.S. Electoral Advertising Through Free-Time Segments	p. 349
Acknowledgment	p. 361
The Electronic Election In Perspective	p. 363
References	p. 371
About the Authors	p. 395
Author Index	p. 401
Subject Index	p. 409
Table of Contents provided by Publisher. All Rights Reserved.