Electronic Media Management

by Pringle, Peter K.; Starr, Michael F.; McCavitt, William E.

• ISBN13: 9780240801995
• ISBN10: 0240801997
• Edition: 3rd
• Format: Paperback
• Copyright: 1994-11-01
• Publisher: Focal Pr

Summary

This new edition of a classic text features important updates that reflect changing practices and priorities, including: * Significant revision of Broadcast Regulations and Managing the Cable Television System, detailing new regulations and guidelines * Updates of Broadcast Programming focusing on the increased emphasis on niche radio programming and the dramatic growth in the popularity of talk radio. * Dicussion of the enhanced copetition facing affiliates of the three major networks resulting from the expanded Fox network schedule and the increase in cable channel alternatives made available by fiber optics * A new vision of what is to come in Electronic Media Management and the Future. Peter K Pringle is Professor and Head of the Department of Communocation at the University of Tennessee at Chattanooga. He has served as general manager, news director, and producer-host in radio, and as producer-host, news writer, news editor, and television director in television. Michael F Starr is Professor and Director of Graduate Studies in the Department of Radio-Television at Southern Illinois University at Carbondale. The late William E McCavitt was Chairman of the Communications Media Department at Indiana University of Pennsylvania. He was the author of five other books.

Author Biography

Peter K. Pringle, Ph.D., is Luther Masingill Professor of Communication at the University of Tennessee at Chattanooga.

Table of Contents

Preface	p. xiii
Acknowledgments	p. xv
Broadcast Station Management	p. 1
Management Defined	p. 3
Evolution of Management Thought	p. 3
The Classical School	p. 3
The Behavioral School	p. 6
Management Science	p. 10
Modern Management Thought	p. 10
Management Levels	p. 13
Management Functions	p. 13
Planning	p. 13
Organizing	p. 14
Influencing or Directing	p. 17
Controlling	p. 18
Management Roles	p. 19
Interpersonal Roles	p. 19
Informational Roles	p. 19
Decisional Roles	p. 20
Management Skills	p. 20
Influences on Management	p. 21
The Licensee	p. 22
The Competition	p. 22
The Government	p. 22
The Labor Force	p. 23
Labor Unions	p. 23
The Public	p. 24
Advertisers	p. 24
Economic Activity	p. 24
The Broadcast Industry	p. 24
Social Factors	p. 24
Technology	p. 24
What's Ahead?	p. 24
Summary	p. 27
Case Study	p. 28
Exercises	p. 28
Notes	p. 28
Additional Readings	p. 30
Financial Management	p. 31
The Accounting Function	p. 32
Planning Financial Records	p. 33
Preparing Financial Statements	p. 43
Cost Controls	p. 61
Monitoring Financial Progress	p. 65
What's Ahead?	p. 67
Summary	p. 67
Case Study	p. 68
Exercises	p. 68
Notes	p. 69
Additional Readings	p. 69
Human Resource Management	p. 71
The Functions of Human Resource Management	p. 72
Staffing	p. 72
Orientation, Training, and Development	p. 85
Compensation	p. 86
Safety and Health	p. 88
Employee Relations	p. 89
Human Resource Management and Trade Unions	p. 91
The Union Contract	p. 92
Union Negotiations	p. 93
Reasons for Joining a Union	p. 94
Working with Unions	p. 96
Human Resource Management and the Law	p. 96
Equal Employment Opportunity	p. 97
Sexual Harassment	p. 105
Computer Use	p. 107
What's Ahead?	p. 108
Work Force Diversity	p. 108
Employee Values	p. 109
Downsizing	p. 109
Sexual Harassment	p. 109
Summary	p. 110
Case Study	p. 110
Exercises	p. 111
Case Study	p. 111
Exercises	p. 111
Notes	p. 112
Additional Readings	p. 112
Broadcast Programming	p. 115
The Audience	p. 116
The Program Department	p. 117
Functions	p. 117
Organization	p. 117
The Program Manager	p. 120
Responsibilities	p. 120
Qualities	p. 122
Influences	p. 123
Radio Station Programming	p. 124
Formats	p. 124
Program Sources	p. 129
Strategies	p. 130
Television Station Programming	p. 135
Program Sources	p. 136
Programming Factors	p. 140
Scheduling Strategies	p. 142
Programming the Network Affiliate	p. 143
Network-Affiliate Relations	p. 144
Network Programming	p. 145
Scheduling	p. 145
Programming the Independent Station	p. 148
Programming and the Station Representative	p. 150
Programming for Children	p. 151
Programming and the Community	p. 156
What's Ahead?	p. 158
Summary	p. 162
Case Study: Radio	p. 163
Exercises	p. 165
Case Study: Television	p. 165
Exercises	p. 168
Notes	p. 169
Additional Readings	p. 170
Broadcast Sales	p. 171
The Sales Department	p. 172
Functions	p. 172
Organization	p. 173
The General Sales Manager	p. 174
Responsibilities	p. 174
Qualities	p. 175
Time Sales	p. 177
The Rate Card	p. 177
Sales Policies	p. 180
Local Sales: The Account Executive	p. 184
National and Regional Sales: The Station Rep	p. 199
Research and Sales	p. 202
Audience Measurement Terminology	p. 203
What's Ahead?	p. 208
Summary	p. 209
Case Study: Radio	p. 210
Exercises	p. 211
Case Study: Television	p. 211
Exercises	p. 211
Notes	p. 212
Additional Readings	p. 212
Broadcast Promotion and Marketing	p. 213
The Promotion and Marketing Director	p. 214
Responsibilities	p. 214
Qualities	p. 215
The Promotion Plan	p. 216
Audience Promotion	p. 216
Promotion Methods	p. 220
Sales Promotion	p. 234
Promotion Methods	p. 235
What's Ahead?	p. 238
Summary	p. 239
Case Study: Radio	p. 241
Exercises	p. 241
Case Study: Television	p. 241
Exercises	p. 242
Notes	p. 242
Additional Readings	p. 243
Broadcast Regulations	p. 245
Background	p. 246
The Role of Broadcast Regulations	p. 247
The FCC, the Broadcaster, and the Public Interest	p. 247
Other Regulatory Agencies	p. 248
Application and Reporting Requirements	p. 249
Ownership Policies	p. 256
Programming Policies	p. 258
Political Broadcasts	p. 258
Fairness Doctrine	p. 261
Children's Programming	p. 262
Prime-Time Access Rule	p. 263
Financial Syndication Rules	p. 263
Obscenity, Indecency, and Profanity	p. 263
Violence	p. 264
Racial Slurs	p. 265
On-the-Air Hoaxes	p. 265
Lotteries	p. 265
Other Regulations	p. 266
Announcements	p. 267
Commercial Policies	p. 268
Other Policies	p. 269
Public Inspection File	p. 269
Operating Requirements	p. 272
Fines and Forfeitures	p. 272
Regulatory Fees	p. 272
Dealing with Complaints	p. 276
What's Ahead?	p. 276
Summary	p. 277
Case Study	p. 277
Exercises	p. 278
Case Study	p. 278
Exercises	p. 278
Notes	p. 279
Additional Readings	p. 280
Managing the Cable Television System	p. 281
The Franchising Process	p. 282
Franchise Renewal	p. 283
Organization	p. 285
Programming	p. 287
Tiering	p. 292
Economics	p. 294
Revenues	p. 294
Expenses	p. 297
Promotion	p. 298
Regulation	p. 299
What's Ahead?	p. 301
Summary	p. 302
Case Study	p. 303
Exercises	p. 304
Notes	p. 304
Additional Readings	p. 305
Public Broadcast Station Management	p. 307
The Structure of Public Broadcasting	p. 308
Television	p. 309
Organization and Personnel	p. 309
Management Tasks	p. 311
Radio	p. 332
Organization and Personnel	p. 332
Management Tasks	p. 333
What's Ahead?	p. 348
Summary	p. 349
Case Study: Television	p. 350
Exercises	p. 350
Case Study: Radio	p. 350
Exercises	p. 351
Notes	p. 351
Additional Readings	p. 352
Entry Into the Electronic Media Business	p. 355
Employment	p. 356
Ownership	p. 363
Purchase of an Existing Facility	p. 363
Construction of a New Facility	p. 382
What's Ahead?	p. 387
Summary	p. 387
Case Study: Acquisition	p. 388
Exercises	p. 388
Case Study: New Build	p. 389
Exercises	p. 389
Notes	p. 389
Additional Readings	p. 390
TV Parental Guidelines	p. 391
TV Parental Guidelines	p. 392
For Programs Designed Solely for Children	p. 392
For Programs Designed for the Entire Audience	p. 392
Radio Station Manager's Guide: Some Basics of the FCC's Rules and Policies	p. 393
Glossary	p. 415
Bibliography	p. 425
Index	p. 435
Table of Contents provided by Syndetics. All Rights Reserved.