Electronic Media Management

by Pringle; Starr

• ISBN13: 9780240806396
• ISBN10: 0240806395
• Edition: 5th
• Format: Paperback
• Copyright: 2005-11-07
• Publisher: Elsevier Science

Summary

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Table of Contents

Preface	xiii
Acknowledgments	xv
Broadcast Station Management	1	(30)
Management Defined	3	(1)
Evolution of Management Thought	3	(10)
The Classical School	3	(3)
The Behavioral School	6	(4)
Management Science	10	(1)
Modern Management Thought	10	(2)
Management Thought in the 21st Century	12	(1)
Management Levels	13	(1)
Management Functions	14	(5)
Planning	14	(1)
Organizing	15	(2)
Influencing or Directing	17	(2)
Controlling	19	(1)
Management Roles	19	(2)
Interpersonal Roles	20	(1)
Informational Roles	20	(1)
Decisional Roles	21	(1)
Management Skills	21	(1)
Influences on Management	22	(4)
The Licensee	23	(1)
The Competition	23	(1)
The Government	23	(1)
The Labor Force	24	(1)
Labor Unions	24	(1)
The Public	25	(1)
Advertisers	25	(1)
Economic Activity	25	(1)
The Broadcast Industry	25	(1)
Social Factors	25	(1)
Technology	26	(1)
What's Ahead?	26	(1)
Summary	27	(1)
Case Study	27	(1)
Exercises	28	(1)
Notes	28	(1)
Additional Readings	29	(2)
Financial Management	31	(30)
The Accounting Function	33	(17)
Planning Financial Records	33	(10)
Preparing Financial Statements	43	(7)
Cost Controls	50	(5)
Monitoring Financial Progress	55	(1)
What's Ahead?	56	(1)
Summary	57	(1)
Case Study	57	(1)
Exercises	58	(1)
Notes	58	(1)
Additional Readings	59	(2)
Human Resource Management	61	(40)
The Functions of Human Resource Management	62	(18)
Staffing	62	(12)
Orientation, Training, and Development	74	(1)
Compensation	75	(3)
Safety and Health	78	(1)
Employee Relations	78	(2)
Human Resource Management and Trade Unions	80	(6)
The Union Contract	81	(2)
Union Negotiations	83	(1)
Reasons for Joining a Union	84	(1)
Working with Unions	85	(1)
Human Resource Management and the Law	86	(9)
Equal Employment Opportunity	87	(6)
Sexual Harassment	93	(1)
Computer Use	94	(1)
What's Ahead?	95	(2)
Summary	97	(1)
Case Study: Television	97	(1)
Exercises	98	(1)
Case Study: Television	98	(1)
Exercises	99	(1)
Notes	99	(1)
Additional Readings	100	(1)
Broadcast Programming	101	(46)
The Audience	102	(1)
The Program Department	103	(2)
Functions	103	(1)
Organization	104	(1)
The Program Manager	105	(4)
Responsibilities	105	(1)
Qualities	106	(1)
Influences	107	(2)
Radio Station Programming	109	(10)
Formats	109	(3)
Program Sources	112	(2)
Strategies	114	(5)
Television Station Programming	119	(8)
Program Sources	119	(4)
Programming Factors	123	(2)
Scheduling Strategies	125	(2)
Programming the Network Affiliate	127	(4)
Network-Affiliate Relations	127	(1)
Network Programming	128	(1)
Scheduling	128	(3)
Programming the Independent Station	131	(3)
Programming and the Station Representative	134	(1)
Programming for Children	135	(2)
Programming and the Community	137	(3)
What's Ahead?	140	(2)
Summary	142	(2)
Case Study: Radio	144	(1)
Exercises	144	(1)
Case Study: Television	144	(1)
Exercises	145	(1)
Notes	145	(1)
Additional Readings	146	(1)
Broadcast Sales	147	(44)
The Sales Department	148	(2)
Functions	148	(1)
Organization	149	(1)
The General Sales Manager	150	(3)
Responsibilities	150	(2)
Qualities	152	(1)
Time Sales	153	(25)
The Rate Card	153	(4)
Sales Policies	157	(4)
Local and Regional Sales: The Account Executive	161	(14)
National Sales: The Station Rep	175	(3)
Research and Sales	178	(6)
Audience Measurement Terminology	181	(3)
What's Ahead?	184	(2)
Summary	186	(1)
Case Study: Radio	187	(1)
Exercises	188	(1)
Case Study: Television	188	(1)
Exercises	188	(1)
Notes	189	(1)
Additional Readings	189	(2)
Broadcast Promotion and Marketing	191	(30)
The Promotion and Marketing Director	192	(2)
Responsibilities	192	(1)
Qualities	193	(1)
The Promotion Plan	194	(1)
Audience Promotion	194	(18)
Promotion Methods	198	(14)
Sales Promotion	212	(4)
Promotion Methods	213	(3)
What's Ahead?	216	(1)
Summary	217	(1)
Case Study: Radio	218	(1)
Exercises	219	(1)
Case Study: Television	219	(1)
Exercises	219	(1)
Notes	220	(1)
Additional Readings	220	(1)
Broadcast Regulations	221	(38)
Background	222	(1)
The Role of Broadcast Regulations	223	(6)
The FCC, the Broadcaster, and the Public Interest	223	(1)
Other Regulatory Agencies	224	(1)
The Role of FCC Counsel	225	(4)
Application and Reporting Requirements	229	(4)
Ownership Policies	233	(4)
The Progression to Consolidation, 1992--1996	234	(1)
The 1996 Telecom Act: Consolidation Accelerated	234	(2)
Ownership Rules Changes Post--1996	236	(1)
Localism	236	(1)
Programming Policies	237	(9)
Political Broadcasts	237	(3)
Bipartisan Campaign Reform Act of 2002 (BCRA)	240	(1)
Fairness Doctrine	241	(1)
Children's Programming	241	(1)
Obscenity, Indecency, and Profanity	242	(2)
Violence	244	(1)
Racial Slurs	244	(1)
On-the-Air Hoaxes	245	(1)
Lotteries	245	(1)
Other Regulations	246	(1)
Announcements	246	(2)
Commercial Policies	248	(1)
Other Policies	249	(4)
Public Inspection File	249	(3)
Operating Requirements	252	(1)
Fines and Forfeitures	252	(1)
Regulatory Fees	253	(1)
Dealing with Complaints	253	(1)
What's Ahead?	253	(1)
Summary	254	(1)
Case Study	254	(1)
Exercises	255	(1)
Case Study	255	(1)
Exercises	255	(1)
Notes	256	(1)
Additional Readings	257	(2)
Managing the Cable Television System	259	(28)
The Franchising Process	260	(2)
Franchise Renewal	262	(1)
Organization	263	(3)
Programming	266	(6)
Tiering	271	(1)
Economics	272	(8)
Revenues	272	(6)
Expenses	278	(1)
Promotion	279	(1)
Regulation	280	(2)
What's Ahead?	282	(1)
Summary	283	(1)
Case Study	284	(1)
Exercises	285	(1)
Notes	285	(1)
Additional Readings	285	(2)
Public Broadcast Station Management	287	(40)
The Structure of Public Broadcasting	288	(1)
Television	289	(20)
Organization and Personnel	289	(1)
Management Tasks	290	(19)
Radio	309	(12)
Organization and Personnel	309	(1)
Management Tasks	310	(11)
Low-Power FM Radio	321	(1)
Noncommercial Licensing Process	321	(1)
What's Ahead?	321	(1)
Summary	322	(1)
Case Study: Television	323	(1)
Exercises	323	(1)
Case Study: Radio	324	(1)
Exercises	324	(1)
Notes	325	(1)
Additional Readings	326	(1)
Entry Into the Electronic Media Business	327	(40)
Employment	328	(6)
Ownership	334	(28)
Purchase of an Existing Facility	334	(23)
Construction of a New Facility	357	(5)
What's Ahead?	362	(1)
Summary	363	(1)
Case Study: Acquisition---Non-traditional financing	364	(1)
Exercises	365	(1)
Case Study: New Build	365	(1)
Exercises	365	(1)
Notes	365	(1)
Additional Readings	366	(1)
Appendix A: TV Parental Guidelines	367	(2)
Appendix B: Excerpt From Membership Drive Producer's Manual	369	(10)
Glossary	379	(12)
Bibliography	391	(10)
Index	401