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9780415577090

e-Marketing in Sport

by ;
  • ISBN13:

    9780415577090

  • ISBN10:

    0415577098

  • Format: Hardcover
  • Copyright: 2020-03-14
  • Publisher: Routledge

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Supplemental Materials

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Summary

Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport business and offer a complete guide to the effective use of e-marketing in sport. The book explores every key aspect of e-marketing and digital media in sport business, including: e-commerce, from ticketing and retailing to digital entrepreneurship electronic customer relationship management new digital media, such as digital radio, mobile devices and 3D TV social networking sites such as Facebook and Twitter changing consumer behaviours e-loyalty security and ethics. Illustrated throughout with real world examples and data, and including useful features in every chapter, such as summaries, insight boxes and key definitions, this book is the perfect companion to any course on contemporary sport marketing and an essential reference for all professional marketers working in sport.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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