Acknowledgements | ix | ||
Introduction | xi | ||
Chapter 1 Memes, Metaphors, and Moral Vocabularies: Competing Explanations of Moralistic Discourse | 1 | (20) | |
Chapter 2 Overview of Moral Vocabularies | 21 | (22) | |
Chapter 3 The Creation and Formation of Moral Vocabularies: Resources and Moral Vocabularies | 43 | (20) | |
Chapter 4 The Animal Rights Movement: Historical and Contemporary Incarnations | 63 | (26) | |
Chapter 5 Animal Rights as a Quasi Religion | 89 | (28) | |
Chapter 6 History in Smoke: The Historical Emergence of the Enemies of Smoking | 117 | (30) | |
Chapter 7 On the Front: Enemies of Tobacco | 147 | (32) | |
Chapter 8 Piercing the Veil: Undermining Legitimacy and Status Politics | 179 | (24) | |
Chapter 9 Conclusion | 203 | (16) | |
Bibliography | 219 | (8) | |
Index | 227 | (16) | |
About the Author | 243 |
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