Emerging Perspectives in Health Communication: Meaning, Culture, and Power

by Zoller,Heather

• ISBN13: 9780805861969
• ISBN10: 0805861963
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2008-04-01
• Publisher: Routledge

Summary

This collection highlights the changing landscape of health communication scholarship through its coverage of interpretive, cultural, and critical approaches to health communication research and practice. It introduces theoretical perspectives, methodological questions, and empirical evidence to demonstrate the importance of meaning construction, culture, power, inequality, participation and voice to our understanding of health discourse and everyday experience. Contributors actively engage with health problems in local, national and transnational contexts.

Table of Contents

List of illustrations	p. ix
Theoretical foundations: interpretive, critical, and cultural approaches to health communication	p. 1
Popular discourse and constructions of health and healing	p. 29
Introduction	p. 30
Let me tell you a story: narratives and narration in health communication research	p. 39
Supporting breastfeeding(?): nursing mothers' resistance to and accommodation of medical and social discourses	p. 63
Communicating healing holistically	p. 85
'You feel so responsible': Australian mothers' concepts and experiences related to promoting the health and development of their young children	p. 113
Destigmatizing leprosy: implications for communication theory and practice	p. 129
Culture in health communication	p. 147
Introduction
Teach-with-stories method for prenatal education: using photonovels and a participatory approach with Latinos	p. 155
Ethical paradoxes in community-based participatory research	p. 182
Voces de Las Colonias: dialectical tensions about control and cultural identification in Latinas' communication about cancer	p. 203
El Poder y la Fuerza de la Pasion: toward a model of HIV/AIDS education and service delivery from the "bottom-up"	p. 224
Interrogating the Radio Communication Project in Nepal: the participatory framing of colonization	p. 247
Medical communication	p. 267
Introduction
Contested streams of action: power and deference in emergency medicine	p. 275
Changing realities and entrenched norms in dialysis: a case study of power, knowledge, and communication in health-care delivery	p. 293
Changing lanes and changing lives: the shifting scenes and continuity of care of a mobile health clinic	p. 313
The paradox of pharmaceutical empowerment: Healthology and online health public relations	p. 335
Communication and health policy	p. 357
Introduction
Dealing drugs on the border: power and policy in pharmaceutical reimportation debates	p. 365
Technologies of neoliberal governmentality: the discursive influence of global economic policies on public health	p. 390
The paradox of "fair trade": the influence of neoliberal trade agreements on food security and health	p. 411
Globalization, social justice movements, and the human genome diversity debates: a case study in health activism	p. 431
Afterword	p. 447
Emerging agendas in health communication and the challenge of multiple perspectives	p. 449
List of contributors	p. 464
Index	p. 472
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