Emotion As Promotion A Book of Thirst

by Valicenti, Rick

• ISBN13: 9781580930970
• ISBN10: 1580930972
• Format: Hardcover
• Copyright: 2005-04-21
• Publisher: The Monacelli Press

Summary

From innovative fonts and commercial logos to products and artists' books, the work of graphic design collective Thirst is unmistakable: dazzling in form, intellectually challenging, incorporating Real Human Presence, just over the edge of the Discomfort Zone. The firm is known not only for fusions of text and image but for the emotion and strength that pervade the work. Thirst hallmarks include striking color photographs, creative computer manipulation, the use of new media, and challenges offered to the reader/viewer (and sometimes to the client as well). The first monograph on the design group,Emotion as Promotionis an exuberant manifesto, a collective autobiography, and a brutally honest heart-to-heart with the next generation of design. It showcases work known (designs for Gilbert Paper, Gary Fisher Mountain Bikes,Wiredmagazine, and Absolut vodka), unknown (unimplemented identities for iXL and U.S. Robotics), and notorious (the "Just My Type" nude alphabet, theWantphoto shoot forRayGun). Thirst principal Rick Valicenti and his colleagues tell the tales of each project, offering sometimes funny, sometimes wry assessments of the client, the end result, and all stages in between.

Author Biography

Rick Valicenti is the founder and principal of Thirst, an internationally recognized design consultancy founded more than twenty years ago. The firm is also known for typography and has designed a new font, Infinity, for this book.

Table of Contents

Class	p. 14
Welcome to the real world	p. 30
Mid-life executives : Lost works in clay	p. 44
Errant	p. 58
Real human presence	p. 68
The client's on the line	p. 80
Design in heaven	p. 122
Is this you?	p. 124
Mea Culpa	p. 134
It's a jungle out there...	p. 139
Still Lost	p. 158
Domestic turbulence	p. 168
Gee Dad...	p. 184
Want	p. 192
Bling bling	p. 220
The divine dot.comedy	p. 235
Behind the curtain	p. 262
The good life	p. 320
Doodling my life away	p. 337
Earlier today	p. 341
Table of Contents provided by Blackwell. All Rights Reserved.