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What is included with this book?
Emergency Medical Services: Public Information Education and Relations is intended to be used as a reference and “how to” manual for EMS managers seeking to design, implement, and maintain a public relations plan. The text identifies and offers examples of the informational and educational components that work together to form a comprehensive public relations plan. Capitalizing on successful strategies used in marketing and advertising, it explains the reasons why public information and education is a necessary part of gaining and holding the public trust. A Public Information and Education Tool helps EMS managers create personalized templates and reference materials in order to easily and quickly produce the right message for the right audience and ensure its delivery.
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This title is also available as part of our Digital Library EMS Management Series, please visit www.bradybooks.com/dl to learn more.
1: Value of Public Information, Education, and Relations
2: Principles of Marketing
3: Public Information and Education Tool
4: Audience Identification
5: Categorizing Messages by Type and Audience
6: Craft the Message
7: Deliver the Message
8: Press Releases
9: Create an Information Culture in Your Agency
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
