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9780060574901

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by ;
  • ISBN13:

    9780060574901

  • ISBN10:

    0060574909

  • Edition: Abridged
  • Format: CD
  • Copyright: 2003-12-01
  • Publisher: Harperaudio
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  • Purchase Benefits
List Price: $22.00
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Summary

<p>In this first compact disc edition of the totally revised one million copy underground bestseller <i>The E-Myth</i>, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to <i>The E-Myth Revisited</i>, you will truly be able to grow your business in a predictable and productive way.</p>

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