Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

by Roberts, Robert North

• ISBN13: 9780313319730
• ISBN10: 0313319731
• Format: Hardcover
• Copyright: 2004-03-30
• Publisher: Greenwood Pub Group

Summary

I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters--but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to--and memorized by--a huge voting public. Contents include: BL Preface BL Introduction BL Guide to Related Topics BL Timeline of Presidential Campaigns BL Presidential Campaigns, 1789-2000 BL Presidential Campaign Slogans, Issues, Platforms, and Programs BL Appendix: Major Party Platforms: Selected Planks since 1840 The first half offers a succinct account of every presidential election from George Washington to George W. Bush. The second half, organized in A-to-Z entries, focuses on important figures, slogans, events, and ideas that gave each campaign its unique flavor. Over 100 illustrations complement the entries, and a detailed timeline provides a handy point of reference for users. The work is thoroughly cross-referenced, and full bibliographic details are provided.

Author Biography

Robert North Roberts is Professor of Political Science at James Madison University.

Table of Contents

Preface	ix
Introduction	xi
Guide to Related Topics	xv
Timeline of Presidential Campaigns	xxix
Part I Presidential Campaigns, 1789-2000	1	(118)
Part II Presidential Campaign Slogans, Issues, Platforms, and Programs	119	(240)
Appendix Major Party Platforms: Selected Planks since 1840	359	(20)
Selected Bibliography	379	(6)
Index	385