Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

by Roberts, Robert North

• ISBN13: 9780313361593
• ISBN10: 0313361592
• Format: Paperback
• Copyright: 2008-10-30
• Publisher: Greenwood Pub Group

Summary

I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the votersbut how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across toand memorized bya huge voting public. Coverage includes an Introduction, a guide to related topics, a timeline of presidential campaigns, presidential campaigns from 1789-2000, presidential campaign slogans, issues, platforms, and programs and an appendix. The first half offers a succinct account of every presidential election from George Washington to George W. Bush. The second half, organized in A-to-Z entries, focuses on important figures, slogans, events, and ideas that gave each campaign its unique flavor. Over 100 illustrations complement the entries, and a detailed timeline provides a handy point of reference for users. The work is thoroughly cross-referenced, and full bibliographic details are provided.