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9781412973823

Encyclopedia of Sports Management and Marketing

by
  • ISBN13:

    9781412973823

  • ISBN10:

    1412973821

  • Format: Hardcover
  • Copyright: 2011-08-08
  • Publisher: SAGE Publications, Inc

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Supplemental Materials

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Summary

There is currently no comprehensive reference work bringing both sports management and sports marketing all together in one place. This encyclopedia is designed to fill this gap in the literature. On the management side, it introduces principles and procedures of economics, budgeting and finance, leadership, governance, communication, business law and ethics, and human resource practices, all in the sports context. On the marketing side it explores two broad streams: marketing of sport and sport-related products and using sport as a platform for marketing non-sports products, as seen in celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament .

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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