The End of Business As Usual Rewire the Way You Work to Succeed in the Consumer Revolution

by Solis, Brian

• ISBN13: 9781118077559
• ISBN10: 1118077555
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-10-18
• Publisher: Wiley

Summary

Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval.

Author Biography

BRIAN SOLIS is globally recognized as one ofthe most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.

Table of Contents

Foreword	p. x
Introduction (R)evolution: How Internet Culture Has Created a New Era of Social Consumerism	p. xiii
This Is None of Your Business, So Make It Your Business	p. xiv
A Quiet Riot: The Information Divide and the Cultural Revolution	p. 1
The Human Genome Meets Digital DNA	p. 4
Don't Blame It on the Youth	p. 5
Ch-Ch-Changes	p. 6
Youthquake: Millennials Shake Up the Digital Lifestyle	p. 8
Boom	p. 10
Digital Darwinism: Controlling Your Way to Obsolescence	p. 12
The Medium Is No Longer the Message	p. 15
Social Networks as Your Personal Operating System (OS)	p. 17
Don't Google Me, Facebook Me	p. 19
Twitter Me This … The Facebook Generation	p. 19
The Attention Deficit Crises and Information Scarcity	p. 22
Remorse and Social Network Fatigue	p. 23
Poster's Remorse	p. 24
Does Attention Bankruptcy Loom Behind the Thin Veil of Popularity?	p. 25
If You Can't Tweet 'Em, Join Them	p. 27
The Progress of Progress	p. 29
The Evolution of the Network Economy and the Human Network	p. 32
Content Was King	p. 33
Context Is King: Defining Our Experiences	p. 35
The Shift in Networking: Nicheworks Bridge Social and Interest Graphs	p. 36
Recognizing the Value of Nicheworks	p. 43
Interest Graphs Are the Constructs of Maturing Information Networks	p. 45
The Nextwork: Defining Tomorrow's Information Network	p. 48
Do I Know You? Oh Yes, You're Friends with Their Friends Who Are Friends with Those Who Are Friends of Mine	p. 50
It's a Smaller World, after All	p. 51
Information at the Speed of Tweets	p. 53
Your Audience Is Now an Audience of Audiences with Audiences	p. 56
Short Attention Span Theater	p. 57
An Audience with an Audience of Audiences	p. 60
The People Formerly Known as the Audience	p. 61
The Psychology of the Audiences with Audiences	p. 62
Zuckerberg's Law	p. 63
Interest Graph Theory	p. 64
On-Demand Networking: Investing in Narrow and Wide Experiences	p. 68
Convergence: The Intersection of Media and the Human Network	p. 72
The Digital Footprint	p. 73
I Want My Web TV. … Be Careful What You Wish For	p. 75
Channeling a Connected Audience	p. 77
The Living Room Is Alive and Clicking	p. 78
New Consumerism: From Clicks to Cliques	p. 79
An Audience of Information Ambassadors	p. 81
Measures of Digital Influence and Social Capital: From Nobody to Somebody	p. 83
The Human Algorithm	p. 84
Digital Influence Creates a New Media World Order	p. 84
Defining Influence	p. 85
Seeking Relevance: The Social Consumer Hierarchy	p. 86
The Social Stock Market	p. 87
The Square Root of Influence Is Social Capital	p. 88
The New Era of Endorsements: When Nobodies Become Somebodies	p. 91
Influence Is Not Popularity and Popularity Is Not Influence	p. 93
The Tools of the Trade	p. 95
Influencing the Influencer	p. 98
The Dawn of Connected Consumerism	p. 100
You Are Now Entering the Trust Zone	p. 101
A Day in the Life of the Connected Consumer	p. 103
Checking In to the New Reality of Geolocation	p. 106
Steering Action through Incentives	p. 111
When Purchases Become Social Objects	p. 112
It's Not How You See Me, It's How I Want You to See Me	p. 113
The Rise of Collective Commerce	p. 117
On the Web, One Is a Lonely Number: Socializing Commerce	p. 118
The Fifth C of Community = Social Commerce	p. 121
Buy with Friends! The Savings of the Crowds	p. 123
Build It and They (Won't) Come	p. 126
The Laws of Attraction and Affinity	p. 127
ABC: Always Be Closing	p. 132
Creating Magical Experiences	p. 136
m-Commerce: The Smartphone Makes Shoppers Smarter	p. 137
Reality Bytes	p. 139
Price Comparison Apps Lead to Purchases or Competitive Purchases	p. 140
Discounting Prices, but Not Loyalty	p. 141
Virtual Mirrors Reflect the True Persona of the Connected Customer	p. 144
Excuse Me While I Check Out	p. 145
Designing Shareable Experiences	p. 147
Brands Are No Longer Created, They're Co-Created	p. 151
Branding the Customer Relationship	p. 151
If Ignorance Is Bliss, Awareness Is Awakening	p. 152
In the Human Network, Brands Become the Culmination of Shared Experiences	p. 154
The Awakening Flips the Switch	p. 159
The Poetry of Language and Media	p. 163
Reinventing the Brand and Sales Cycle for a New Genre of Connected Commerce	p. 169
Plug into the Grid of Decision Making	p. 170
Once More, This Time with Feeling	p. 171
I'm Not Just Listening to You, I Hear You; I See and Feel What You're Saying	p. 172
Bring the Essence of Brand to Life	p. 173
Brand Essence Exercise	p. 174
A Model for Emotive Engagement	p. 175
Funneling Through Time	p. 177
The Collapse of the Funnel and Emergence of New Consumer Touchpoints	p. 180
The Decision-Making Circle	p. 185
Aspiring to Reach beyond Conformity to Inspire Customers	p. 190
Market Fragmentation Leads to Diversification	p. 192
Behaviorgraphics	p. 197
The Interest Graph Is Alive: A Study of Starbucks's Top Followers	p. 201
The Last Mile: The Future of Business Is Defined through Shared Experiences	p. 212
The Apple of My Eye: Designing Magical (and Shareable) Experiences	p. 213
The Laws of Engagement	p. 216
Like a Virgin: Treating Customers Like They Were Touched for the Very First Time	p. 219
Distribution of Engagement Resources and Strategies	p. 224
A Market in Transition Begets a Business in Motion	p. 227
The Culture Code: When Culture and Social Responsibility Become Market Differentiators	p. 229
The Zappos Story: The Customer Service Shoe Is Now on the Other Foot	p. 231
Zappos: Putting the Customer in Customer Service	p. 232
Zappos: The Culture of Customer Advocacy	p. 233
Zappos: Delivering Happiness	p. 233
The New CEO: Chief Experience Officer	p. 235
In Good Company: Philanthropic Capitalism and the New Era of Corporate Social Responsibility	p. 237
Giving Back Is the New… Red	p. 238
One Day without Shoes: A March toward Prosperity and Social Responsibility	p. 239
Empathy Loves Company	p. 241
Adaptive Business Models: Uniting Customers and Employees to Build the Business of Tomorrow, Today	p. 244
The Adaptive Business Learns through Reflection and Leads through Projection	p. 245
The Dilemma's Innovator	p. 246
Rethinking the Future of Business: Building the Framework	p. 250
From Bottom Up to Top Down and Outside In to Inside Out	p. 255
Dell's Bells	p. 257
The Dellwether of Customer Sentiment	p. 258
The Future of Business Is Up to You	p. 265
Change Is in the Air: The Inevitable March toward Change Management	p. 269
The Future of Business Starts with Change and Ends with Change Management	p. 270
The March toward Change Leads to Relevance: A Blueprint for Change	p. 271
Setting the Stage	p. 272
Managing Change	p. 273
Reinforcing Change	p. 274
Connecting Value Propositions to Personal Values	p. 274
This Is Your Time	p. 278
What's Next? The Evolution of Business from Adaptive to Predictive	p. 280
Notes	p. 284
Index	p. 295
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