Engineering The World

by Pirtle, Caleb

• ISBN13: 9780870745027
• ISBN10: 0870745026
• Format: Hardcover
• Copyright: 2005-10-30
• Publisher: Southern Methodist Univ Pr
• More Book Details
• Purchase Benefits

Summary

The seventy-five vignettes making up this history paint a picture of TI and its people, providing a window into a corporate culture that fosters the creativity and mental toughness to compete in the world semiconductor market. The stories, in addition, show TI's staunch sense of fiscal responsibility, civic mindedness, and high ethical standards in its business practices. This volume celebrates the can-do, risk-taking, creative pioneers of Texas Instruments from its inception in the 1930s as a tiny geophysical exploration company working out of the back of a truck in the oilfields of the Southwest, to its status in the world today as one of the world's leading electronics companies. From the determination of its founders--Eugene McDermott, Erik Jonsson, Cecil Green, and Pat Haggerty--to the genius of its inventors such as Nobel prizewinner Jack Kilby, TI has transformed the world in seven and a half decades. In photographs and anecdotes, the book tells TI's history of innovation in products and technologies, including the development of the first commercial silicon transistors, the first integrated circuits, and the first electronic hand-held calculators. Today, this Fortune 500 company is at the forefront of digital signal processing and analog technologies--the semiconductor engines of the Internet age. TIers are currently working on solutions for large global markets such as wireless and broadband access, and for a variety of emerging markets such as digital projection systems and digital audio.

Author Biography

Caleb Pirtle III is vice president and editorial director for Dockery House Publishing in Dallas.

Table of Contents

Letter from President George W. Bush	iv
Introduction	v
Tom Engibous
Rich Templeton
Section I -- Igniting a Revolution	1	(25)
The Genesis of GSI	2	(4)
Oil Field ``Widows''	6	(3)
Going Abroad	9	(3)
Pursuing a Dream	12	(3)
Geophysics Goes Digital	15	(5)
The GSI Navy	20	(6)
Section II -- In Pursuit of Defense	26	(28)
MAD: A Ticket for Survival	28	(3)
The Best and the Brightest	31	(3)
Innovation in Tactical Radar	34	(4)
The Race to Space	38	(3)
Owning the Night	41	(4)
In HARM's Way	45	(4)
Paving the Way in Air Warfare	49	(3)
National Recognition for Quality	52	(2)
Section III -- Creating a New Industry	54	(60)
Name That Company	56	(2)
Taking on the Giants	58	(4)
TXN Listing	62	(3)
Stunning the World	65	(3)
The Silicon Age	68	(3)
A Major Breakthrough	71	(4)
Creating a Worldwide Sales & Marketing Force	75	(3)
Staying a Step Ahead	78	(3)
The Chip That Changed the World	81	(4)
The Minuteman Challenge	85	(3)
TTL Takes the Market	88	(3)
Early MOS Days: Opportunities and Challenges	91	(3)
The Expressway Site	94	(2)
Innovations in Architecture	96	(3)
Expansion to Europe	99	(3)
Entering the Japanese Market	102	(3)
Worldwide Semiconductor Assembly	105	(3)
Progress in China	108	(3)
The Quality Challenge	111	(3)
Section IV -- New Horizons	114	(28)
The Decision to Diversity	116	(3)
The M&C Experience	119	(4)
Innovation in the Digital Age	123	(2)
Single-Chip Microcomputers and Microprocessors	125	(3)
Calculated Innovations	128	(3)
Electronic Learning Aids	131	(3)
TI Develops a Supercomputer	134	(2)
Home Computer	136	(2)
Other Creative Consumer Products	138	(2)
Pioneering Distributed Computing	140	(2)
Section V -- Reinventing TI	142	(46)
Vision 2000	144	(3)
Making Memory	147	(3)
Digital Signal Processing	150	(5)
DSP Goes to School	155	(4)
The Magnitude of Analog Technology	159	(5)
Impact of Software	164	(4)
Working Without Wires	168	(4)
The Broadband Strategy	172	(4)
A Sea of Ideas	176	(3)
The New Sensors	179	(3)
Mirrored Images	182	(6)
Section VI -- The People of TI	188	(32)
Sharing the Wealth	190	(3)
People: The Spirit of TI	193	(4)
Teamwork	197	(3)
A Tradition of Corporate Governance	200	(2)
Working Hard---Playing Hard	202	(2)
An Inventive Edge	204	(4)
A Pledge of Diversity	208	(3)
Getting the Word Out	211	(3)
Doing Things the Right Way	214	(3)
TI's Training Ground	217	(3)
Section VII -- TI and the Community	220	(24)
A Philanthropic Legacy	222	(5)
TI Foundation	227	(3)
Birth of a University	230	(3)
Improving a Community's Life	233	(2)
Making a Difference	235	(3)
Excellence in Education	238	(3)
The Commitment to Zero	241	(3)
Section VIII -- The Future	244	(16)
The Impact of Research	246	(4)
The Fabulous Fab Builders	250	(4)
TI's Impact	254	(2)
The Future	256	(2)
History of the History: How This Book Finally Came to Be	258	(2)
Index	260