English for Business Studies Student's book: A Course for Business Studies and Economics Students

by Ian MacKenzie

• ISBN13: 9780521752855
• ISBN10: 052175285X
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-06-24
• Publisher: Cambridge University Press

Summary

English for Business Studies is a course for students who need to be able to understand and talk about key business and economic concepts. The 30 units cover a full range of issues, including work and motivation, production, marketing, banking, business ethics, exchange rates and international trade. The second edition contains two new chapters: Information and Electronic Commerce, and Entrepreneurs and Venture Capital. It also includes a full update of the existing units. The cassettes and audio CDs contain authentic interviews with experts talking about their field of business or economics.

Table of Contents

Map of the book	iv
Thanks and acknowledgements	vi
Introduction to the learner	viii
The three sectors of the economy	9	(5)
Management	14	(6)
Company structure	20	(8)
Work and motivation	28	(7)
Management and cultural diversity	35	(6)
Recruitment	41	(6)
Labour relations	47	(6)
Production	53	(6)
Products	59	(5)
Marketing	64	(6)
Advertising	70	(4)
Promotional tools	74	(5)
Accounting and financial statements	79	(6)
Banking	85	(5)
Stocks and shares	90	(6)
Bonds	96	(4)
Futures and derivatives	100	(6)
Market structure and competition	106	(6)
Takeovers, mergers and buyouts	112	(7)
Efficiency and employment	119	(5)
Business ethics	124	(4)
The role of government	128	(5)
Central banking, money and taxation	133	(7)
Exchange rates	140	(5)
The business cycle	145	(5)
Keynesianism and monetarism	150	(5)
International trade	155	(6)
Economics and ecology	161	(6)
Information technology and electronic commerce	167	(5)
Entrepreneurs and venture capital	172	(5)
Appendix and Bibliography	177	(1)
Language reference (Numbers, Word stress, Word groups, Describing trends or movements in graphs, Adjectives for countries and nationalities, Verb constructions)	178	(16)
Glossary (English - French - German - Italian - Spanish)	194