Enhanced Ethnographic Methods: Audiovisual Techniques, Focused Group Interviews, and Elicitation

by Schensul, Jean J.

• ISBN13: 9780761991298
• ISBN10: 0761991298
• Format: Paperback
• Copyright: 1999-07-01
• Publisher: Rowman & Littlefield Pub Inc

Summary

In addition to the traditional use of participant observation, interviews, and surveys, qualitative researchers have developed a variety of other methods to obtain information in their studies. Visual data from film and still photographs are now supplemented with video and computer techniques and are used in many settings. Focused group interviews, once in the domain of market researchers, are now regularly used by qualitative researchers as well. Elicitation techniques, such as triads, pile sorts, and freelists, originally developed by cognitive anthropologists have been widely adopted to help understand the inner workings of the members of a group. In this brief volume, these three sets of methods are explained in simple, practical language. The authors describe when and how to use these sets of techniques for community research, market research, and formative evaluation and other health, social welfare, and educational settings both domestically and internationally.

Table of Contents

Introduction	vii
Jean J. Schensul
Margaret D. LeCompte
Audiovisual Methods in Ethnography	1	(50)
Bonnie K. Nastasi
Introduction	1	(1)
Conceptual Considerations	2	(4)
Logistics	6	(10)
Transcription	16	(9)
Coding	25	(13)
Interpretation	38	(2)
Use of Audiovisual Data	40	(8)
References	48	(1)
Suggested Resources	49	(2)
Focused Group Interviews	51	(64)
Jean J. Schensul
Introduction	51	(1)
What Is a Group Interview?	51	(5)
Informal Versus Formal Group Interviews	56	(6)
Organizing and Preparing for Focused Group Interviews	62	(14)
Identifying and Training Facilitators	76	(7)
Conducting a Focused Group Interview	83	(5)
How to Ask Questions in a Focused Group Interview	88	(8)
Recording Data for Focused Group Interviews	96	(7)
Validity and Reliability	103	(4)
Management and Analysis of Focused Group Interview Data	107	(6)
References	113	(1)
Suggested Resources	114	(1)
Elicitation Techniques for Cultural Domain Analysis	115	(37)
Stephen P. Borgatti
Introduction	115	(1)
Defining Cultural Domains	116	(4)
Eliciting Cultural Domains Using Freelists	120	(1)
Collecting Freelist Data	121	(5)
Analyzing Freelist Data	126	(5)
Eliciting Domain Structure Using Pilesorts	131	(1)
Collecting Pilesort Data	131	(2)
Analyzing Pilesort Data	133	(9)
Eliciting Cultural Domain Structure Using Triads	142	(3)
Analyzing Triad Data	145	(2)
Informal Use of Triads	147	(1)
Conclusion	148	(1)
References	149	(1)
Suggested Resources	150	(2)
Index	152	(7)
About the Authors, Artists, and Editors	159