Enterprising Nonprofits A Toolkit for Social Entrepreneurs

by Dees, J. Gregory; Emerson, Jed; Economy, Peter

• ISBN13: 9780471397359
• ISBN10: 0471397350
• Edition: 1st
• Format: Hardcover
• Copyright: 2001-04-12
• Publisher: Wiley

Summary

A hands-on resource that shows nonprofits how to adopt entrepreneurial behaviors and techniquesThe rising spirit of social entrepreneurship has created all kinds of new opportunities for nonprofit organizations. But at the same time, many are discovering more than their share of challenges as well. This essential book will help anyone in the field gain the necessary skills to meet these challenges. Written by the leading thinkers and practitioners in the field, Enterprising Nonprofits offers concise and engaging explanations of the most successful business tools being used by nonprofits today. The authors clearly describe all the concepts so you'll be able to embrace the methods of social enterprise for your organization. With this book, you'll learn how to use practical business techniques to dramatically improve the performance of your nonprofit.Praise for Enterprising Nonprofits"I can't imagine a better team to bring powerful insights and practical guidance to social entrepreneurs. Readers will be inspired by the examples, and then they will roll up their sleeves to apply the many useful management tools in this engaging book."-Rosabeth Moss Kanter, Harvard Business School, Author of Evolve!: Succeeding in the Digital Culture of Tomorrow"In one book, Enterprising Nonprofits does for social entrepreneurs what countless volumes have done for entrepreneurs in the business sector. A wonderful mixture of analysis, practical advice, and inspiration."-Paul Brest, President, William and Flora Hewlett FoundationAll of the royalties from this book will be used by the Ewing Marion Kauffman Foundation to support continuing work on social entrepreneurship.

Author Biography

J. GREGORY DEES is the Miriam and Peter Haas Centennial Professor in Public Service at Stanford University and codirector of the Center for Social Innovation at Stanford’s Graduate School of Business. He also serves as an entrepreneur-in-residence at the Kauffman Foundation’s Center for Entrepreneurial Leadership.

Table of Contents

Preface	xvii
Editor's Introduction	xix
Social Entrepreneurship	1	(18)
J. Gregory Dees
What Is Social Entrepreneurship?	2	(7)
What Makes an Enterprise a Social Enterprise?	9	(3)
Why Social Entrepreneurship Is Important to You	12	(4)
Factors Leading to Entrepreneurial Success	16	(1)
Summary	17	(2)
Defining Your Mission	19	(24)
Rob Johnston
Mission as the Entrepreneur's Most Useful Tool	20	(3)
How to Define Your Organization's Mission	23	(4)
Planning and Leading through Mission	27	(10)
Summary: Mission in Action	37	(6)
Recognizing and Assessing New Opportunities	43	(20)
Jerry Kitzi
Opportunity Recognition Is a Skill, Not a Character Trait	44	(1)
Always on the Lookout!	44	(5)
The Value of a Strategic Plan	49	(2)
Assessing Opportunities	51	(9)
Window of Opportunity	60	(1)
Summary	61	(2)
Mobilizing Resources	63	(40)
J. Gregory Dees
It's Not Just about the Money	63	(1)
Assess your Resource Needs--Entrepreneurially	64	(17)
Ten Tips for Reducing Your Initial Cash Needs	81	(3)
Develop Your Resource Mobilization Strategy	84	(16)
Summary	100	(3)
The Accountable Social Entrepreneur	103	(22)
Jed Emerson
Defining Accountability and Understanding Its Dimensions	104	(1)
The Rationale for Being an Accountable Social Entrepreneur: Why Bother?	104	(3)
The Accountability Trap: Feeling Accountable to All, Being Accountable to None	107	(3)
Making Accountability Work for You: Moving from Concept to Action	110	(9)
On Stubbing Your Toe: Possible Implications of Being Accountable	119	(3)
The Six Steps to Meaningful Accountability	122	(1)
Summary	123	(2)
Understanding Risk: The Social Entrepreneur, and Risk Management	125	(36)
Jed Emerson
What Does ``Risk'' Really Mean?	125	(6)
The Art of Calculated Risk Taking	131	(3)
Understanding Risk, Reward, and the Reason We're Playing the Game!	134	(10)
Understanding Your Options: Strategies for Managing Risks	144	(10)
The Potential Costs of Risk-reduction Strategies...A Word of Caution	154	(3)
Learning from Your Mistakes	157	(2)
Summary	159	(2)
Mastering the Art of Innovation	161	(38)
J. Gregory Dees
What Is Innovation?	162	(1)
Where to Look for Innovative Opportunities	163	(2)
Balancing Tensions in the Innovation Process	165	(4)
Managing the Resistance to Innovation	169	(16)
Creating an Innovative, Adaptive Enterprise	185	(11)
Summary	196	(3)
Understanding and Attracting Your ``Customers''	199	(52)
Kristin Majeska
Identifying Your Customers	201	(9)
Understanding Your Customers' Needs and Wants	210	(11)
Creating a Winning Value Proposition	221	(7)
Pricing to Maximize Social Impact	228	(9)
Promoting Your Product, Service, and Mission	237	(10)
Summary	247	(4)
Financial Management	251	(22)
Tom McLaughlin
The Only Five Financial Reports You'll Ever Need	252	(1)
The Basics of Financial Management	253	(13)
Keeping Track of It All (Cost Accounting)	266	(1)
The Price of Success (Isn't Terribly High)	267	(3)
Summary	270	(3)
Planning for the Social Enterprise	273	(26)
Jeanne Rooney
Business Planning: Why?	273	(4)
Business Planning: How?	277	(7)
Business Planning: Whatever the Purpose, No Matter What the Scope, It Works	284	(2)
Business Plan for the Social Enterprise: The Document	286	(7)
Comparing a Social Enterprise Plan with a Traditional Business Plan	293	(4)
Summary	297	(2)
Appendix A Social Entrepreneurs' Brief Guide to the Law	299	(14)
Appendix B For Further Reading	313	(8)
Index	321