The Entrepreneur 25 Golden Rules for the Global Business Manager

by Heinecke, William; Marsh, Jonathan

• ISBN13: 9780470820988
• ISBN10: 0470820985
• Edition: 2nd
• Format: Paperback
• Copyright: 2003-05-30
• Publisher: Wiley

Summary

Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. * The rules covered in this book are applicable to any entrepreneur around the world.

Author Biography

William E. Heinecke, CEO The Minor Group, Thailand, founded Minor Holdings in 1967, nearly three decades later it has grown into The Minor Group, spanning more than thirty companies. He was also a two-time past president of the American Chamber of Commerce, Thailand; sat on the Prime Minister's Foreign Investment Advisory Council, and accompanied several official Thailand government missions to America and Europe.

Jonathan Marsh has worked as a journalist in the UK, Hong Kong, Bangkok, New York and Sydney. Based in Thailand in 1997, he had a front row seat of the economic crisis that started in Bangkok and swept through Asia. He currently edits a personal investment magazine in Hong Kong.

Richard Neville, the Chief Financial Officer for the Minor Food Group, contributed material about "The Pizza Wars" for Chapters 21 and 22.

Table of Contents

Preface	xi
Introduction	1	(16)
1 Find a vacuum and fill it	17	(12)
2 Do your homework	29	(10)
3 You won't be committed if you're not having fun	39	(8)
4 Work hard, play hard	47	(8)
5 Work with other people's brains	55	(10)
6 Set goals (but go easy on the "vision" thing)	65	(8)
7 Trust your intuition	73	(10)
8 Reach for the sky (at least once)	83	(10)
9 Learn to sell	93	(10)
10 Become a leader	103	(10)
11 Recognize a failure and move on	113	(10)
12 Make the most of lucky breaks	123	(8)
13 Embrace change as a way of life	131	(12)
14 Develop your contacts	143	(10)
15 Use your time wisely	153	(8)
16 Measure for measure	161	(12)
17 Don't put up with mediocrity	173	(10)
18 Chase quality, not dollars	183	(8)
19 Act quickly in a crisis	191	(10)
20 After a fall, get back in the saddle quickly	201	(12)
21 Fight the good fight (especially those that you can win): Pizza Wars - Act I	213	(10)
22 People build brands, brands do not build people: Pizza Wars - Act II	223	(14)
23 Be prepared for anything: the September 11 rule	237	(10)
24 Reinvent yourself: onwards and upwards	247	(16)
25 Be content	263	(10)
Chronology	273	(4)
Bibliography	277	(2)
Index	279