The Entrepreneur: Twenty-One Golden Rules for the Global Business Manager

by Heinecke, William; Marsh, Jonathan

• ISBN13: 9780471835578
• ISBN10: 0471835579
• Format: Paperback
• Copyright: 2000-02-01
• Publisher: John Wiley & Sons Inc

Summary

A lively and practical guide for budding and blooming entrepreneurs. So you want to be a successful entrepreneur? Fed up with taking orders from above? Want to be your own boss, make your own decisions, and go head-to-head with the big boys in the business world? This is a book for people bursting with energy and ideas. It comes from the heart of a man who has seen and done it all in one of the toughest markets of them all. Bill Heinecke started his own business when he was in high school, was a millionaire before he was twenty-one, and now runs a business empire that straddles Southeast Asia. The Entrepreneur features a road map for budding businesspeople with tips on: how to get started; why you must follow your instincts and defy conventional wisdom; what is expected of a good leader; when to listen, when to act; and where to look for new opportunities. William Heinecke (Thailand) is the world2s largest manufacturer of golf gloves. He was recently valued at around US$100 million by Forbes magazine. Jonathan Marsh (Australia) is a journalist with the Sydney Morning Herald. He is a former Asia correspondent for the Independent and managing editor of the Asian Times.

Table of Contents

Preface	ix
Introduction	1	(14)
Find a vacuum and fill it	15	(12)
Do your homework	27	(10)
You won't be committed if you're not having fun	37	(8)
Work hard, play hard	45	(8)
Work with other people's brains	53	(10)
Set goals (but go easy on the ``vision'' thing)	63	(8)
Trust your intuition	71	(10)
Reach for the sky (at least once)	81	(10)
Learn to sell	91	(10)
Become a leader	101	(10)
Recognize a failure and move on	111	(8)
Make the most of lucky breaks	119	(8)
Embrace change as a way of life	127	(12)
Develop your contacts	139	(10)
Use your time wisely	149	(8)
Measure for measure	157	(12)
Don't put up with mediocrity	169	(10)
Chase quality, not dollars	179	(8)
Act quickly in a crisis	187	(12)
After a fall, get back in the saddle quickly	199	(12)
Be content	211	(8)
Chronology	219	(2)
Bibliography	221	(1)
Index	222