Entrepreneurial Challenges in the 21st Century Creating Stakeholder Value Co-Creation

by Kaufmann, Hans; Shams, S M Riad

• ISBN13: 9781137479747
• ISBN10: 1137479744
• Format: Hardcover
• Copyright: 2015-10-26
• Publisher: Palgrave Macmillan

Summary

The success of a value-delivery process does not rely only upon the effort put in by an organisation or its managers, but is also dependent upon stakeholders who are the most important associates of a value-delivery outcome. It is therefore crucial that entrepreneurs are aware of and address challenges, mutually utilise opportunities and create value with their stakeholders to work towards a win-win outcome.

Entrepreneurial Challenges in the 21st Century analyses this relationship by systemically discussing how entrepreneurs influence their stakeholders, and vice versa, to work interdependently towards multifarious goals, and to mutually create value that ensures a sustainable business performance with a feasible socio-economic impact. Crucial reading for academics and scholars of the subject, this book explores how entrepreneurs can and should influence these collaborative initiatives to encounter the challenges, and co-create value in order to prosper in the markets of the 21st century.

Author Biography

Hans Ruediger Kaufmann is Professor of Marketing at the University of Nicosia, Cyprus, and Visiting Professor at the International Business School, Vilnius University, Lithuania. He was previously President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD.

Riad Shams is Associate Fellow at the EuroMed Academy of Business, Cyprus. Currently, he is pursuing his sponsored PhD at the University of Newcastle, Australia. His research focuses on entrepreneurship, value co-creation, relationship marketing, corporate reputation, image and brand positioning. He has an emerging publication record, with papers in top-tier journals and conferences.

Table of Contents

1. Perspectives of Entrepreneurship and its Impact on Stakeholder's Co-Creation; Ridhi Arora
2. The Future of Entrepreneurship - Concept and Context; Kristin Wallevik
3. Entrepreneurship: Practice-Based Theorizing; Teboho Pitso and Malefane Lebusa
4. Value Co-creation and Entrepreneurial Challenges in Business Networks: What Factors Impact Upon the Networks' Firms Performance?; Silvia Cantele and Silvia Vernizzi
5. Dynamic Capabilities and Value Co-creation in Low-Tech Knowledge Intensive Entrepreneurial Ventures; Glykeria Karagouni and Aimilia Protogerou
6. Enterprising Culture: Innovation and Value-Network; Alexandros Antonaras and Paraskevi (Evi) Dekoulou
7. Impact of Enterprising Culture on Innovation and Value Network: The case of Cypriot companies; Ria Nicoletti Morphitou
8. Entrepreneurial Innovation and Stakeholder Relationship Management; Zhanna Belyaeva
9. Entrepreneurial Initiatives and Competitive Advantage in Technology-based Companies: The Role of Founding Team; Mònica Cerdán-Chiscano, Antoni Olive, Ana Isabel Jiménez-Zarco and Joan Torrent-Sellens
10. Entrepreneurial Initiatives, Organizational Performance and Value Co-Creation: Evidence from a B2B Context; Nicola Cobelli, Ilenia Confente and Ivan Russo
11. Opportunities for Entrepreneurial Development and Growth through Online Communities, Collaboration and Value Creating and Co-creating Activities; Rotem Shneor and Bjørn-Tore Flåten
12. Entrepreneurial Co-creation and Cross Border Manifesto; Suja R. Nair
13. Analysis of the Impact of Cultural and Institutional Characteristics of the Gulf Cooperation Council States on Entrepreneurship: Opportunities and Challenges; Mhamed Biygautane
14. Open Design in the Advanced Manufacturing Production; Alessandro Ruggieri, Enrico Maria Mosconi, Stefano Poponi, Cecilia Silvestri
15. Technological Innovation and Entrepreneurial Co-creation: an Analysis of Brand Identity and Virtual Brand Communities; Héla Benmiled-Cherif