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PART ONE: ENTREPRENEURS AND IDEAS: THE BASIS OF SMALL BUSINESS
Chapter 1: Small Business: Varieties and Impacts
Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies
Chapter 3: Small Business Environment: Managing External Relations
Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility
PART TWO: SMALL BUSINESS PATHS AND PLANS
Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6: Small Business Entry: Paths to Entrepreneurship
Chapter 7: Small Business Strategies: Imitation with a Twist
Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly
PART THREE: MARKETING IN THE SMALL BUSINESS
Chapter 9: Small Business Marketing: Customers and Products
Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11: Small Business Pricing, Distribution, and Location
PART FOUR: ACCOUNTING, CASH, AND FINANCE IN THE SMALL BUSINESS
Chapter 12: Small Business Accounting: Projecting and Evaluating Performance
Chapter 13: Cash: Lifeblood of the Business
Chapter 14: Small Business Finance: Using Equity, Debt, and Gifts
Chapter 15: Assets: Inventory and Operations Management
Chapter 16: Small Business Protection: Risk Management and Insurance
PART FIVE: MANAGEMENT AND ORGANIZATION IN THE SMALL BUSINESS
Chapter 17: Legal Issues: Recognizing Your Small Business Needs
Chapter 18: Human Resource Management: Small Business Considerations
