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Entrepreneurship book cover, ISBN 9781265816865

Entrepreneurship

by Hisrich, Robert; Peters, Michael; Shepherd, Dean

ISBN13: 9781265816865
ISBN10: 1265816867
eBook ISBN(s): 9781265817497
Edition: 12th
Format: Loose-leaf
Copyright: 2023-02-23
Publisher: McGraw Hill

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Table of Contents

PART 1: THE ENTREPRENEURIAL PERSPECTIVE

Chapter 1: The Entrepreneurial Mind-Set

Chapter 2: Corporate Entrepreneurship

Chapter 3: Generating and Exploiting New Entries

PART 2: FROM IDEA TO THE OPPORTUNITY

Chapter 4: Creativity and the Business Idea

Chapter 5: Identifying and Analyzing Domestic and International Opportunities

Chapter 6: Protecting the Idea and Other Legal Issues for the Entrepreneur

PART 3: FROM THE OPPORTUNITY TO THE BUSINESS PLAN

Chapter 7: The Business Plan: Creating and Starting the Venture

Chapter 8: The Marketing Plan

Chapter 9: The Organizational Plan

Chapter 10: The Financial Plan

PART 4: FROM THE BUSINESS PLAN TO FUNDING THE VENTURE

Chapter 11: Sources of Capital

Chapter 12: Informal Risk Capital, Venture Capital, and Going Public

PART 5: FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE

Chapter 13: Strategies for Growth and Managing the Implications of Growth

Chapter 14: Accessing Resources for Growth from External Sources

Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture

PART 6: CASES

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