Entrepreneurship

by Hisrich, Robert D.; Peters, Michael P.; Shepherd, Dean A.

• ISBN13: 9780073210568
• ISBN10: 0073210560
• Edition: 7th
• Format: Hardcover
• Copyright: 2006-10-06
• Publisher: McGraw-Hill/Irwin

Summary

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Table of Contents

The Entrepreneurial Perspective

The Nature and Importance of Entrepreneurship

The Entrepreneurial Mind-Set

Entrepreneurial Intentions and Corporate Entrepreneurship

International Entrepreneurship Opportunities

Creating and Starting the Venture

Creativity, the Business Idea, and Opportunity Analysis

Intellectual Property and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Marketing Plan

The Organizational Plan

The Financial Plan

Financing the New Venture

Sources of Capital

Informal Risk Capital, Venture Capital, and Going Public

Managing, Growing, and Ending the New Venture

Entrepreneurial Strategy: Generating and Exploiting New Entries

Strategies for Growth and Managing the Implications of Growth

Going Global

Accessing Resources for Growth from External Sources

Ending the Venture

Table of Contents provided by Publisher. All Rights Reserved.