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9781259912191

ENTREPRENEURSHIP: The Art, Science, and Process for Success [Rental Edition]

by
  • ISBN13:

    9781259912191

  • ISBN10:

    1259912191

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2018-01-09
  • Publisher: McGraw-Hill Rental Program
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Table of Contents

Part 1: Laying the Groundwork for Small Business
Chapter 1: The Twenty-First Century Entrepreneur
Chapter 2: Individual Leadership and Entrepreneurial Start-Ups
Chapter 3: Business Idea Generation and Initial Evaluation
Part 2: Due Diligence on the Business Idea
Chapter 4: External Analysis
Chapter 5: Business Mission and Strategy
Chapter 6: Analyzing Cash Flow and Other Financial Information
Part 3: Establishing the Business
Chapter 7: Financing and Accounting
Chapter 8: Business and Financial Analysis
Chapter 9: Legal Issues with a New Business
Part 4: Building the Business
Chapter 10: Human Resources Management
Chapter 11: Marketing
Chapter 12: Establishing Operations
Part 5: Important Issues for Entrepreneurs
Chapter 13: Exit/Harvest/Turnaround
Chapter 14: Franchising and Purchasing an Existing Business
Part 6: Mini Cases

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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